Tips for Social Media Marketing | Digital Marketing Blog in India

Take Part in Echovme’s Social Media Day Celebrations on 30th June in Chennai!

sm-day-chennai

social media day #SmDay You would have been to lectures on social media. Meetings too, maybe? Social gatherings? And needless to say, the discussions with friends and the numerous debate on who’s updates were the best and the worst. (we’ve all been there) But have you ever convened at one place, with like minded individuals to talk about all of these, at the same time? We think not. Which is why, this Social Media Day is just for you! It goes without saying that without social media, we wouldn’t be here. So it’s only fitting that we dedicate this day, 30th June completely to all things social media. Come celebrate the phenomena that is social media with us, offline in the most fun way possible! There’s going to be social media enthusiasts, professionals, students and a great mix of individuals for you to interact with and get insights on this industry! And not to mention games, cheer and food! Date: 30th June Time: 7pm to 9pm Venue: Echovme – 70/74, Alagppa Road, Pursaiwalkam, Chennai – 84 (the venue can change depending on the number of registrations) Here’s the agenda:

  • 6:45-7:00pm: Registration
  • 7:00-7:20pm: 30 seconds of fame
  • 7:20-7:50pm: Speaker’s time
  • 7:50-8:30pm: Social Media Tambola
  • 8:30-9:00pm: Dinner

Registration Fee: Rs. 250/- (paid towards dinner and soft drinks) please register here: https://www.payumoney.com/events/#/buyTickets/SMDAY Please register for the event here:

Survey on Social Media for Doctors [Healthcare] by Echovme!

Social Media Doctor

Echovme – Digital Marketing Training & Services firm is conducting a Social Media survey on Doctors to understand their Social Media usage pattern! This survey will not take more than 10 minutes and will help us understand how doctors use Social Media. Please contribute to this survey if you are a doctor or please pass this survey to Doctors you are aware of!
 

Echovme is Looking for Digital Marketing Trainers in India – Join us on board!

Digital Marketing Trainer
I am glad to share, Echovme – Leading digital marketing training institute in India is now opening its horizon of trainers and mentors to offer Digital Marketing Education and expertise to the Global Audience. We’re currently looking for trainers who have acumen in Social Media Marketing, Search Engine Marketing, Search Engine Optimisation, Email Marketing, Inbound Marketing, Digital Analytics, Media Buying, Affiliate Marketing and more…

We’re in process to form a Team of mentors and trainers who can join Echovme (part time or full time) and help Digital Media Industry Grow by offering the expertise gained over years of experience!

Echovme’s Profile:

Echovme a 4 year old strong brand have hosted hundreds of workshops in Social Media Marketing space and trained 2,000+ professionals across India and Sri Lanka. Check out more details here: http://www.echovme.in/workshops.

Please call 097911-34451 in case you have doubts! Please note, Team Echovme shall be checking your details and shall be scrutinising your profile further to take final decisions.

You can click on the form here in case you are not able to access it on my blog.

Report: Indian IT Industry and Social Media Presence [Infographics]

slide-01 In the last few years, the IT industry has drastically increased its presence on social media platforms for its communication; be it with clients, customers or other businesses. Online presence of any organization speaks in copious amounts of its work and credibility. Therefore, it is not surprising to find that a lot of relevant IT giants like Wipro, CTS, TCS, Infosys etc firmly rooting themselves in social media platforms such as Facebook, Twitter, Google+ etc.

These virtual landscapes are useful in divulging the on-goings of the industry which aids in attracting a large number of customers, clients and other business industries. Updates Many companies post updates and posts that engage their audience with some interesting facts, humorous quotes and also contests giving out coupons or other promotional gifts. From our research, we have analysed how companies have used social media to their benefit. A major part of our analysis lies on the strength of our online presence and the platforms they’ve most commonly used. The data in the below infographic is compiled from the activities that took place in January 2014 in IT brands social media channels.

FINAL-01   The IT giants taken into account are:

  • Accenture
  • Cap Gemini
  • CGI Information Systems
  • Cognizant Technology
  • Genpact India Pvt Ltd
  • HCL Technologies Ltd
  • Hexaware Technologies Ltd
  • IBM,
  • iGate
  • Infosys Ltd
  • Infotech Enterprise Ltd
  • KPIT Technologies Ltd
  • MindTree Ltd
  • Mphasis Ltd
  • NIIT Technologies Ltd
  • Oracle
  • Polaris Financial Technology Ltd
  • Ram Co Systems
  • Syntel Ltd
  • Tata Consultancy Services Ltd
  • Tech Mahindra Ltd
  • Wipro Ltd
  • Zensar Technologies Ltd

Facebook

Of the list of observed companies on Facebook, Wipro seems to have a robust fan base (1261668 fans) after which, HCL Technologies has a wide fan base (575261 fans). Third in the ranking comes Infosys (432450 fans). While having fans for the brand is good, how the number expands is an issue of concern. As observed, growth is more in Wipro first; next in line is Infosys and then Oracle. Fan Growth rate is a factor that is crucial in determining the success of any established business. The top three companies with highest growth rates are Wipro (9.77 %), Tata Consultancy Services (7.86%) and Mindtree Ltd (7.12%). Updates from Mindtree Ltd were impressive to the audience i.e the highest engagement rate was recorded for Mindtree Ltd (14.31%). Second highest engagement rate was recorded for Infotech Enterprise Ltd (8.44%). NIIT Techonolgies Ltd come with a figure of 6.60%.

Likes are an indication of how many people have seen a particular post on Facebook and also to see if the post was impressive to them or not. Therefore they are a direct manifestation of the success of the post. Majority of the posts came from Wipro, Infosys Ltd., and Tata Consultancy services. The top three IT Companies where more traffic in the form of comments are generated by Infosys Ltd, Polaris Financial Technology and Tata Consultancy Services with an average of 695,633 and 295 comments per day respectively. Shares are used to spread messages. In terms of business, a large number of shares from the people means the information reaches a wider number of people. Therefore, it is a significant measure of the success of a post and invariably, the brand too. Quite surprisingly, Infosys has the highest number of shares even though it got lesser likes and comments. It is ahead of Oracle, which is ahead of Capgemini.

Conclusion: 

From the above, it is fairly clear that Wipro has the strongest social media presence of all the IT Companies that were considered for the research. It is found to give whereabouts of the company, current projects, technical advancements etc as posts on Facebook. Wipro also conducts polls and asks questions to study customer or people’s response.

Twitter:

Twitter undoubtedly is one of the pillars of social media. With about more than billions of people active on Twitter, it is mandatory to hold a significant presence on Twitter to gain support and brand value for the business. Therefore, a considerable amount of IT industries has now set up platform on Twitter for assisting their businesses. In Twitter, the top three pages of the total number of followers belong to Oracle, HCL Technologies Ltd., and Wipro Ltd with figures 227169, 210633 and 205168 respectively. Since Twitter is mostly about tweeting and conversations, the number of tweets published in a page is a direct measure of the page’s or brands’ success in the social media platform of Twitter. All in all, statistically, it was found out that Cognizant Technology Solutions has the highest number of tweets (499), ahead of Genpact India pvt ltd. (358) which is in turn ahead of Ramco Systems (289). Finally, the top three pages based on response to queries are HCL Technologies Ltd, Hexaware Technologies Ltd and Ramco Systems in order.

Conclusion: On the basis of the above research on Twitter, no company is said to have the strongest presence as different companies have proved their significance in different measures. However, a general conclusion would be that CTS is the most active on twitter given that it has the most frequency and highest number of tweets.

LinkedIn

It is necessary for every professional to stand out in their appeal on LinkedIn to attract clients and grow network with like minded individuals. Therefore, implicitly, the motive of every business is to look appealing on LinkedIn. Although the last few years have seen many companies striving to achieve a strong presence on LinkedIn, only a few IT Companies have managed to do so. The number of followers they carry is a direct reflection of their success. Topping all IT companies, IBM, Accenture and Oracle are observed to be the most active holding as many as 1694058, 1381552 and 1024497 followers respectively. However, the above statistics does not take into account companies like iGate, Mindtree Ltd, Mphasis, L&T and Infotech.

Conclusion: Being a professional networking platform, it is imperative that these companies take LinkedIn a little seriously. The employees can list the companies they have worked for and are currently working for in their profiles, raising the credibility of their profiles and theri employers respectively. Making this practise mandtory could elevate the brand’s level greatly. Since LinkedIn mainly has CXO level individuals interacting more with updates, brands should take responsibility in managing LinkedIn Pages in exclusive and wise way. Many IT companies didn’t show any interest in showcase pages which is a novel feature of LinkedIn Company Pages. Brands should leverage showcase pages for their products / verticals and run competition amongst the verticals to compete on engagement levels.

IT Companies on Google+

Even though Google+ seems widely unpopular on the social media platforms, a lot of companies do seem to have a rather significant stand on Google+ as well. Companies have successfully reached out to people with a significant number of responses. On Google+, Accenture has the largest number of followers (19280). Following it is Congizant Technology Solutions (5526) and third, comes Wipro ltd (4064). Accenture has nearly four times the number of followers CTS and Wipro has. On grounds of +1’s, IBM ranks number one, way ahead (almost twice in number) in figure in comparison to Tata Consultancy Services and Cognizant Technology solutions. However taking everyone by surprise, even though Accenture has the largest number of followers, it is replaced by Capgemini in the number of posts. The next highest number of posts has been observed in CTS which is ahead of TCS.

Conclusion: The significance of IT is misunderstood to the common man. Social media bridges this gap. The importance of IT in social media may be missing but clearly these firms have channeled their resources and efforts to platforms like LinkedIn as their target audience is prominent there. Facebook’s significance may not be felt at this point for these IT companies as the audience is more into light content, instead of technical based content. Therefore, as can be seen from the above statistics, a large number of IT Companies are burgeoning in the social media platform, making them more involved with their people and customer base. Though their success may vary in different platforms, their root objective of establishing their brands and gaining support has been accomplished.

Please Note: YouTube, Slideshare, Blog – Social Publishing Platform has not taken into account here.

Report: Indian Premiere League (IPL7) and the Social Media Game 2014 (Infographics)

ads-01

  With the sudden social media explosion, it’s no surprise that every business and event promote themselves on social media sites. Now that’s mainstream. What’s not mainstream is, how well they have made use of these blessed platforms. These social media channels are exploited as pathways to connect to a large number of fans and followers. Apart from giving regular updates about the matches, scores and position, various quizzes, contests and other innovative online events are conducted to entertain their fans thereby enriching their fan base. Each team focuses on its own unique strategies to actively establish themselves in the social media platform. Here’s an overview of the number of Likes and Followers of every team in each channel:

Facebook 

FACEBOOK

Google+

GPLUS

Twitter

TWITTER

YouTube

YOUTUBE

Mumbai Indians have the strongest presence after which Chennai Super Kings follow on Facebook. As far as twitter is concerned this is slightly topsy turvy as Chennai Super Kings top it with 679k followers and next Mumbai Indians with 538k followers. Apart from these individual IPL Teams, the team players also play an important role in promoting their teams in the social media platforms. Many players have their own Facebook and Twitter pages through which they engage fans with polls, contests, events, memes etc.

players-01

From the above statistics Virat Kohli has the highest presence in social media given that he has the highest number of followers both on Facebook as well as on Twitter. MS Dhoni follows Virat, with the second highest number of followers both on Facebook and Twitter.

MSD

The above is a snippet of MS Dhoni’s twitter profile. The followers are very eager to know more about his whereabouts and experiences.

Virat

Unveiling an altruistic side of his, Kohli is set to conduct a contest in which all the money raised go to the charity while Kohli promises a special day with him for the winner of the auction. The contest went viral on social media with more than 45k likes and 1271 shares.   KKR’s presence is complemented with the team owner SRK’s active presence on Twitter and Facebook too! Shah Rukh Khan conveys his heart felt wishes to the team through social media channels like Facebook. Bollywood stars, being the most adulated, completely divert their fan base’s interests to the IPL Cricket team, KKR.

SRK

SPONSORS ROLE: PEPSI INTERN Pepsi introduced new ideas of branding as they sent their interns to travel around and give a live feel of the IPL matches through their tweets. The interns rode the social media transport as got millions of fans connected to the virtual and exuberant world of IPL. Their role involved interacting with the IPL players during practice sessions as well as fans who were spectators of the matches. Their frequent news updates and tweets got people vicariously engaged.

1 Pepsi’s posts and branding beautifully revolved around the matches and the teams and it completely revamped it’s social media presence as seen below:

ppppppppp

Vodafone: With the entire nation struck with the cricket craze, zoozoos did nothing better than intensify the craze. With their appealing offers and humorous advertisements, they helped Vodafone promote itself and the IPL world in an exquisite manner.

Vodafone On rummaging through Vodafone’s page, one may find a lot of tweets that are mind boggling and funny!

Vodafone1

Cadbury  Cadbury, in an attempt to instil happy emotions into people during the cricket season, came up with the  phrase “shubh aarambh” implying “an auspicious start”. A lot of people have responded positively using hashtags, conversations and comments. Contests were conducted and gift hampers were given. Here’s Cadbury sending it’s wishes to Suresh Raina on his success.

CSK

Different types of informal posts: Memes: Memes are a very subtle way of advertising. They instantly pull attention from the people through their quirky appeal and humour. Using a colloquial style to which people easily relate, they not only get fans engaged, but also promt them to share the memes. It emotionally engages the fans and followers.

CSK RCB

#IPLSelfie #IPLSelfie is one of the most popular hash tag trends in Twitter as  it creates an exuberant atmosphere in social media where people are given the freedom to post their pictures or ‘selfies’ on the social media world. Some of the selfies were posted on the official  IPL website. It encouraged more number of fans and followers to expose their responses and emotions towards the IPL in the form of photographs.   IPL Mobile Application( IOS) The IPL Mobile application is designed to render a thrill of being a part of the IPL by giving out news, live updates,commentaries etc. This smart phone application is the smartestand the  fastest way of contacting people on their personl phones. Therefore, to the people’s mind, IPL is just a touch away! Brands and their usage of IPL Not just the established brands but up and coming brands cleverly made use of the IPL aura that is circulating around them currently. Cashkaro, India’s no.1 leading cashbacks & coupons site made the best of the Twenty20 cricket by interacting their audience with IPL based posts and contests:

ck   ck1

Audience and the IPL IPL is a great crowd puller on social media. The crowd goes wild on any given post about the teams, captains, etc. The brands have wisely made use of this resource in their social media pages and have also been rewarded well. One could see fights, arguements as such in the comments sections. Tweets relating to the IPL are always enthusiastically  received. Influencers on Twitter had a field time posting spoofs, memes and sarcastic tweets on the IPL that cracked up the audience:

Untitled

Amul’s take on Kieron Pollard-Mitchell Starc’s ugly spat:

Amul Right from sponsors to owners, from players to official team pages, everyone is driven by the spirit to capture their fans’ attention. As a result IPL this year established its presence on the social media platform with over 8.6 million fans (on Facebook) and 1.32 million followers (on Twitter). This has enabled the fans to constantly stay updated about their favourite team and interact with it. Updates regarding off field and off match sessions are also possible via social media. Not only has this ignited a spark of enthusiasm among them, it has also engendered a feeling of common world in IPL through which millions of people connect with brands and with one another. Online question and answer sessions, post match and pre match conversations, is possible with the teams. It brings the fans closer not only to the team but to IPL on the whole. The brand popularity of IPL has increased immensely due to the impact that social media is creating on its audience. As we near the end of IPL7, we cannot but think of how IPL8 will fare, to what levels of amazement the world of social media would take this game to. For all we know, the digital era will catch us completely off gaurd too!

 

Google