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Social Media Day Celebrated in echoVme was Fun! #SMDayChennai


Social Media Day Chennai #SmDay #Smdaychennai

Social Media Day was first recognised and celebrated in 2010 by, a US news and blog site. The tradition has followed till 2014 for the 5th consecutive time, successfully propelling a global revolution that is currently being followed by countries around the world. India too is not far behind.

This year, 4 major Indian cities celebrated Social Media Day on 30th June; Chennai, Pune, Kochi, Vadodara. Kochi’s theme strives to aim for an empowered tomorrow through SM Day. Pune’s Joint Commissioner of Police who joined the celebrations spoke about the implications of Social Media by Pune Police. Vadodara continues its celebrations of The Social Conclave by discussing Social Media’s changing landscape in business, powerful video marketing strategies, etc.

In Chennai, Social Media Day started with an interesting turn of events. The rain blessed us all with a very generous downpour and helped us set in the mood. Conducted by Echovme Digital Marketing services, the day kick started with an Instagram like option – get clicked at our photo booth but choose a prop of your choice displayed alongside the booth. An assortment of sun glasses, hats and ties were displayed, free to choose. One by one the social media enthusiasts arrived, only to be scurried off to the photo booth!

Enthusiasts present were beginners, experts, students and social media aficionados who could not have asked for a better meeting. After the round of introductions, the fun began. As addiction yielded formidable results, the inevitable question on whether it’s for the good or for the bad was popped. There was uproar and the discussions started pouring in: social media will become a virtual disease in years to come, but hey, how many times has a blood requirement status was shared and saved someone’s life? Alright then what about cyber bullying, suicides, stalking and the like stemming from social media? Yes but ain’t it the individual’s responsibility to draw the line and think for one self? During the many power cuts Chennai faces, don’t we all peek into our neighbors’ to check if the power cut is not just our house? Likewise, social media is simply an updated version of peeking into each others’ lives. Don’t you all agree? And what about the many scams that circulate social media? The pretends and wannabees? But hey, aren’t they all haunting us in real life too? But for the shy and socially awkward, social media is the place to be. I can be myself. I have a very active following and have made quite a number of friends too! But…the discussion went on and on! The event was live tweeted with hashtags #SMDayChennai and #echovme.

The objective of Social Media Day is to educate and engage, too. Social Media Tambola (desi version of Bingo) served well the purpose. What is the profile picture size of Facebook? The first Instant Messaging tool? What’s the 2nd biggest and popular social networking site? Were some of the many questions posed to the audience to be checked off the Tambola box. Thus, some social media gyan were also induced in the minds of the audience. The winners were presented with a copy of my book, “Social Media for Business”

 But the fun part was yet to begin. Confession pages on Facebook can be passé but not on Social Media Day. The audience was asked to ‘fess up their confessions and their most embarrassing moments. It was no surprise that hacked statuses were one of them, accidental ‘Likes’, public bashing were a notable few.  Social Media for business soon took over the discussion with inputs and doubts.

A quick photo session and feedback was followed by dinner. The night of selfies, tweeting and brainstorming sessions ended with the ideal networking touch, by exchanging of social media identities with promises to connect and network.

Check more images about the event here: Social Media Day in Chennai pictures!

Take Part in Echovme’s Social Media Day Celebrations on 30th June in Chennai!


social media day #SmDay You would have been to lectures on social media. Meetings too, maybe? Social gatherings? And needless to say, the discussions with friends and the numerous debate on who’s updates were the best and the worst. (we’ve all been there) But have you ever convened at one place, with like minded individuals to talk about all of these, at the same time? We think not. Which is why, this Social Media Day is just for you! It goes without saying that without social media, we wouldn’t be here. So it’s only fitting that we dedicate this day, 30th June completely to all things social media. Come celebrate the phenomena that is social media with us, offline in the most fun way possible! There’s going to be social media enthusiasts, professionals, students and a great mix of individuals for you to interact with and get insights on this industry! And not to mention games, cheer and food! Date: 30th June Time: 7pm to 9pm Venue: Echovme – 70/74, Alagppa Road, Pursaiwalkam, Chennai – 84 (the venue can change depending on the number of registrations) Here’s the agenda:

  • 6:45-7:00pm: Registration
  • 7:00-7:20pm: 30 seconds of fame
  • 7:20-7:50pm: Speaker’s time
  • 7:50-8:30pm: Social Media Tambola
  • 8:30-9:00pm: Dinner

Registration Fee: Rs. 250/- (paid towards dinner and soft drinks) please register here: Please register for the event here:

Survey on Social Media for Doctors [Healthcare] by Echovme!

Social Media Doctor

Echovme – Digital Marketing Training & Services firm is conducting a Social Media survey on Doctors to understand their Social Media usage pattern! This survey will not take more than 10 minutes and will help us understand how doctors use Social Media. Please contribute to this survey if you are a doctor or please pass this survey to Doctors you are aware of!

Echovme is Looking for Digital Marketing Trainers in India – Join us on board!

Digital Marketing Trainer
I am glad to share, Echovme – Leading digital marketing training institute in India is now opening its horizon of trainers and mentors to offer Digital Marketing Education and expertise to the Global Audience. We’re currently looking for trainers who have acumen in Social Media Marketing, Search Engine Marketing, Search Engine Optimisation, Email Marketing, Inbound Marketing, Digital Analytics, Media Buying, Affiliate Marketing and more…

We’re in process to form a Team of mentors and trainers who can join Echovme (part time or full time) and help Digital Media Industry Grow by offering the expertise gained over years of experience!

Echovme’s Profile:

Echovme a 4 year old strong brand have hosted hundreds of workshops in Social Media Marketing space and trained 2,000+ professionals across India and Sri Lanka. Check out more details here:

Please call 097911-34451 in case you have doubts! Please note, Team Echovme shall be checking your details and shall be scrutinising your profile further to take final decisions.

You can click on the form here in case you are not able to access it on my blog.

Report: Indian IT Industry and Social Media Presence [Infographics]

slide-01 In the last few years, the IT industry has drastically increased its presence on social media platforms for its communication; be it with clients, customers or other businesses. Online presence of any organization speaks in copious amounts of its work and credibility. Therefore, it is not surprising to find that a lot of relevant IT giants like Wipro, CTS, TCS, Infosys etc firmly rooting themselves in social media platforms such as Facebook, Twitter, Google+ etc.

These virtual landscapes are useful in divulging the on-goings of the industry which aids in attracting a large number of customers, clients and other business industries. Updates Many companies post updates and posts that engage their audience with some interesting facts, humorous quotes and also contests giving out coupons or other promotional gifts. From our research, we have analysed how companies have used social media to their benefit. A major part of our analysis lies on the strength of our online presence and the platforms they’ve most commonly used. The data in the below infographic is compiled from the activities that took place in January 2014 in IT brands social media channels.

FINAL-01   The IT giants taken into account are:

  • Accenture
  • Cap Gemini
  • CGI Information Systems
  • Cognizant Technology
  • Genpact India Pvt Ltd
  • HCL Technologies Ltd
  • Hexaware Technologies Ltd
  • IBM,
  • iGate
  • Infosys Ltd
  • Infotech Enterprise Ltd
  • KPIT Technologies Ltd
  • MindTree Ltd
  • Mphasis Ltd
  • NIIT Technologies Ltd
  • Oracle
  • Polaris Financial Technology Ltd
  • Ram Co Systems
  • Syntel Ltd
  • Tata Consultancy Services Ltd
  • Tech Mahindra Ltd
  • Wipro Ltd
  • Zensar Technologies Ltd


Of the list of observed companies on Facebook, Wipro seems to have a robust fan base (1261668 fans) after which, HCL Technologies has a wide fan base (575261 fans). Third in the ranking comes Infosys (432450 fans). While having fans for the brand is good, how the number expands is an issue of concern. As observed, growth is more in Wipro first; next in line is Infosys and then Oracle. Fan Growth rate is a factor that is crucial in determining the success of any established business. The top three companies with highest growth rates are Wipro (9.77 %), Tata Consultancy Services (7.86%) and Mindtree Ltd (7.12%). Updates from Mindtree Ltd were impressive to the audience i.e the highest engagement rate was recorded for Mindtree Ltd (14.31%). Second highest engagement rate was recorded for Infotech Enterprise Ltd (8.44%). NIIT Techonolgies Ltd come with a figure of 6.60%.

Likes are an indication of how many people have seen a particular post on Facebook and also to see if the post was impressive to them or not. Therefore they are a direct manifestation of the success of the post. Majority of the posts came from Wipro, Infosys Ltd., and Tata Consultancy services. The top three IT Companies where more traffic in the form of comments are generated by Infosys Ltd, Polaris Financial Technology and Tata Consultancy Services with an average of 695,633 and 295 comments per day respectively. Shares are used to spread messages. In terms of business, a large number of shares from the people means the information reaches a wider number of people. Therefore, it is a significant measure of the success of a post and invariably, the brand too. Quite surprisingly, Infosys has the highest number of shares even though it got lesser likes and comments. It is ahead of Oracle, which is ahead of Capgemini.


From the above, it is fairly clear that Wipro has the strongest social media presence of all the IT Companies that were considered for the research. It is found to give whereabouts of the company, current projects, technical advancements etc as posts on Facebook. Wipro also conducts polls and asks questions to study customer or people’s response.


Twitter undoubtedly is one of the pillars of social media. With about more than billions of people active on Twitter, it is mandatory to hold a significant presence on Twitter to gain support and brand value for the business. Therefore, a considerable amount of IT industries has now set up platform on Twitter for assisting their businesses. In Twitter, the top three pages of the total number of followers belong to Oracle, HCL Technologies Ltd., and Wipro Ltd with figures 227169, 210633 and 205168 respectively. Since Twitter is mostly about tweeting and conversations, the number of tweets published in a page is a direct measure of the page’s or brands’ success in the social media platform of Twitter. All in all, statistically, it was found out that Cognizant Technology Solutions has the highest number of tweets (499), ahead of Genpact India pvt ltd. (358) which is in turn ahead of Ramco Systems (289). Finally, the top three pages based on response to queries are HCL Technologies Ltd, Hexaware Technologies Ltd and Ramco Systems in order.

Conclusion: On the basis of the above research on Twitter, no company is said to have the strongest presence as different companies have proved their significance in different measures. However, a general conclusion would be that CTS is the most active on twitter given that it has the most frequency and highest number of tweets.


It is necessary for every professional to stand out in their appeal on LinkedIn to attract clients and grow network with like minded individuals. Therefore, implicitly, the motive of every business is to look appealing on LinkedIn. Although the last few years have seen many companies striving to achieve a strong presence on LinkedIn, only a few IT Companies have managed to do so. The number of followers they carry is a direct reflection of their success. Topping all IT companies, IBM, Accenture and Oracle are observed to be the most active holding as many as 1694058, 1381552 and 1024497 followers respectively. However, the above statistics does not take into account companies like iGate, Mindtree Ltd, Mphasis, L&T and Infotech.

Conclusion: Being a professional networking platform, it is imperative that these companies take LinkedIn a little seriously. The employees can list the companies they have worked for and are currently working for in their profiles, raising the credibility of their profiles and theri employers respectively. Making this practise mandtory could elevate the brand’s level greatly. Since LinkedIn mainly has CXO level individuals interacting more with updates, brands should take responsibility in managing LinkedIn Pages in exclusive and wise way. Many IT companies didn’t show any interest in showcase pages which is a novel feature of LinkedIn Company Pages. Brands should leverage showcase pages for their products / verticals and run competition amongst the verticals to compete on engagement levels.

IT Companies on Google+

Even though Google+ seems widely unpopular on the social media platforms, a lot of companies do seem to have a rather significant stand on Google+ as well. Companies have successfully reached out to people with a significant number of responses. On Google+, Accenture has the largest number of followers (19280). Following it is Congizant Technology Solutions (5526) and third, comes Wipro ltd (4064). Accenture has nearly four times the number of followers CTS and Wipro has. On grounds of +1’s, IBM ranks number one, way ahead (almost twice in number) in figure in comparison to Tata Consultancy Services and Cognizant Technology solutions. However taking everyone by surprise, even though Accenture has the largest number of followers, it is replaced by Capgemini in the number of posts. The next highest number of posts has been observed in CTS which is ahead of TCS.

Conclusion: The significance of IT is misunderstood to the common man. Social media bridges this gap. The importance of IT in social media may be missing but clearly these firms have channeled their resources and efforts to platforms like LinkedIn as their target audience is prominent there. Facebook’s significance may not be felt at this point for these IT companies as the audience is more into light content, instead of technical based content. Therefore, as can be seen from the above statistics, a large number of IT Companies are burgeoning in the social media platform, making them more involved with their people and customer base. Though their success may vary in different platforms, their root objective of establishing their brands and gaining support has been accomplished.

Please Note: YouTube, Slideshare, Blog – Social Publishing Platform has not taken into account here.