During current interactions with clients, I wasn’t amazed to hear that many are taking social media initiatives into consideration. That’s because the fascinating part of web have become interesting contents in blogs, message boards, social networking websites, video streaming hubs and thought search engine such as twitter. The information on Social Medias easily flows in and out of a company without any restrictions.

Social Media Interactions though is a boon to the marketing world it can be the reason for a huge loss for company’s reputation. To control the organization’s presence on Social Media Companies need to create an Internet Reputation Risk Management Plan. This plan designed keep the customer’s feedback on social medias, employees interaction on the networks and also lets you research the contents relevant to your company on sites which have no direct control.

Social Medias help companies to increase the bandwidth of their brand identity, introduce a community experience for their customers and provide experiential interactions. Facebook, MySpace, LinkedIn & Twitter are social hubs where company’s information is shared and compared by company or their users. At times, the information shared is inaccurate or inappropriate for a company which can turn out to be risky.

Risks are part of any business venture. Though you may expose your business to the risk involved in Social Medias, your business will also get benefitted from transformational communication opportunities arise from social media.

Below mentioned are few tips that can help you manage your company's reputation:

1. First of all, plan your enterprises’ present reputation risk profile and plan accordingly.

2. Be an active user of Social Medias to know how reputation can be impacted by engagements.

3. See your present status on all the Social Medias searching various search engines with search terms that point to your company. This will help you obtain readily available content regarding your company. Make sure your company is no were listed on IHateBrandX.com.

4. Social-Mention allows you to search blog posts, comments, news, events, images, bookmarks, microblogs (twitter) and video all at once or on their own. It is a great tool I often use to check the reviews, comments or feedback on ‘sorav jain’. It is of great value and better than searching on search engines.

5. On blogs you can enter the company terms in the search column and identify relevant contents. The easy option is to put your keywords on Keotag. This will help you in searching tags on blogs and social bookmarking sites. This website can help you to obtain feedback on daily basis.

6. Similarly, it is difficult for Google to track all the boards and forums of discussion. Also, it is hard for you to check all of them at the same time. Broadtracker will help you Search posts on bulletin boards / forums for mentions of keywords / brand terms. This tool can be used daily to know the status.

7. Usernamecheck is necessary for brand name protection. It lets you search a wide range of social sites to see if anyone is using your brand term / name as their profile ID. If they are not then I would suggest you register your brand / business name even if you do not plan to use the site to protect your business from spoil.

8.SamePoint is presently tracking millions of conversations, taking place across in more than tens of thousands blogs and social media sites. User-generated discussions are typically not indexed by major search engines, such as Google, as they do not reside on static pages. SamePoint.com converts these discussions into web pages, or permalinks, and organizes them within a tag cloud. Samepoint.com are able to serve as the nexus where these conversations meet, providing a common point, or same point, of all discussions on a specific topic.

9. Once you have done your investigation on your online reputation status you can decide on your Social Media activities, do a complete research on its vulnerability and experiment your activity in front of your employees to review the interaction or feedback.

10. Make sure at-least one employee take cares of your online interaction for the feedback management, deleting negative comments or revert back to people’s queries as early as possible for effectiveness.

11. Keep your research active on Socialmention, Keotag, broadtracker, samepoint, and be a active participant in spreading positive note about your business and neglecting or solving the negative concerns raised by people. Remember, The best ways for you to deal with any negative content, wherever it is found, is to address it warmly and professionally.

12. Rigorous research is necessary to keep updating social media elements which can cause damage to company’s reputation.

Please leave your feedback in form of comment if possible.

Also Read;

1. Looking into LinkedIn, Twitter and Facebook From Marketing Perspective
2. Facebook Branding Tips
3. Facebook Best Brand Building Practices Share