Social Media and Digital Marketing Blog: Coffee with Jessie Paul

Pros and Cons of MillatFacebook – My view

Myself and Niran (Account Manager at ECHOVME) were talking about the recent Gyaneshwari Express blast in India, he introduced me to the ‘MillatFacebook’.

Celebrate Social Media Day in Chennai on 30th June

To celebrate the First social Media Day team at Echovme has taken the responsibility to help the Social Media Information Giant MASHABLE organize a Mashable Meetup in Chennai on 30th June. What better way to celebrate social media than connecting with other enthusiasts in your area? The theme of this meetup is to Celebrate “Social Media Your Way”.

6 Pointers for Personal Branding via Social Media

It’s called the Attention Age that we are living in right now; with the advent of the Web 2.0 the common man is his own brand. A person and his career together can be defined as a personal brand, you sell yourself over the net and it’s not without good reason that this trend is on the upward swing. Social Media has taken made the role of the consumer dynamic.

Facebook Page Optimization - Is it the Next Business Model?

With the recent hot news in the Social Media industry and the continuation of research in relevance to my predictions on my last blog post (Facebook is the Next Google), I made a presentation yesterday on 'Facebook Page Optimization - Is It the Next Business Model?' This presentation is a piece from the research on how facebook is searched and used for search in current social media scenario. This presentation concludes with the situation today and forecast for tomorrow.

Coffee with Jessie Paul

Posted by Sorav Jain On 10:31 PM

Last Saturday 5th Sept I had opportunity to meet my client ‘Jessie Paul’ the CMO of Wipro and author of book ‘No Money Marketing’. The interaction with her was of great experience since we entailed inexpensive marketing thoughts in our conversation.

All I could see is the innovative marketing glimpse in her eyes, talks and thoughts. As soon as I got the signed copy of her book I rejoiced reading it completely on the weekend. The book speaks about Jessie’s experiences with her employers on a frugal marketing note and also covers thoughts of various experts on the same.

From social media perspective, Jessie feels ‘New Media’ and online presence for any company is essential to expand and grow in an inexpensive way. Jessie suggests being CRISP in online campaigns will help company make an impact in the market. CRISP stands for

• Coherent – United Communication Platform
• Relevant – Context and Media Sensitive Communication
• Interactive – Allows target audience to interact with the company
• Simple – Brief encapsulation of message
• Pervasive – Present in all relevant social medias

Jessie is active user of Twitter, Facebook and LinkedIn and believes it is necessary for a marketer to be active on these networking hubs as it entertains opportunities to interact with different people. Jessie’s book which is going to be launched on 16th September by Mr. Narayan Murthy (CEO of Infosys) is available on sale, you can buy this book from Flipkart. I recommend this book to all the marketers as it creates marketing from frugal perspective.

Also, Thank You Jessie for your Kind words:

Dear Sorav,

Thanks for all your help in frugal marketing of this book. Wish you luck in building many super brands

- Jessie Paul, 5th Sept 2009, Chennai

3 Response to "Coffee with Jessie Paul"

Daman Prakash Said,

September 7, 2009 11:04 PM

Good enough. My best wishes are with the author and reading public. I hope the book makes you more learned.

Daman

Andrew Said,

September 8, 2009 10:06 PM

Looks great. Flipkart doesn't allow purchase for US sector.

Jonathan Said,

September 9, 2009 5:39 AM

Sorav,

Yes I certainly agree to the CRISP concept. Does that book suggests marketing strategy with low budget or strategies without no penny involvement?