Social Media and Digital Marketing Blog: Marketers Sleeps as Social Media Users Stay Awake!

Pros and Cons of MillatFacebook – My view

Myself and Niran (Account Manager at ECHOVME) were talking about the recent Gyaneshwari Express blast in India, he introduced me to the ‘MillatFacebook’.

Celebrate Social Media Day in Chennai on 30th June

To celebrate the First social Media Day team at Echovme has taken the responsibility to help the Social Media Information Giant MASHABLE organize a Mashable Meetup in Chennai on 30th June. What better way to celebrate social media than connecting with other enthusiasts in your area? The theme of this meetup is to Celebrate “Social Media Your Way”.

6 Pointers for Personal Branding via Social Media

It’s called the Attention Age that we are living in right now; with the advent of the Web 2.0 the common man is his own brand. A person and his career together can be defined as a personal brand, you sell yourself over the net and it’s not without good reason that this trend is on the upward swing. Social Media has taken made the role of the consumer dynamic.

Facebook Page Optimization - Is it the Next Business Model?

With the recent hot news in the Social Media industry and the continuation of research in relevance to my predictions on my last blog post (Facebook is the Next Google), I made a presentation yesterday on 'Facebook Page Optimization - Is It the Next Business Model?' This presentation is a piece from the research on how facebook is searched and used for search in current social media scenario. This presentation concludes with the situation today and forecast for tomorrow.

Marketers Sleeps as Social Media Users Stay Awake!

Posted by Sorav Jain On 7:31 PM

I recently did a quick linkedin question and answer session with marketing experts and social media enthusiasts from different parts of the world. As, the various recent research studies contradicts the co-relation between the sleeping hours and time spent on social media with few suggesting youngsters spending more time where as the research led by University of Hampshire confirming there is no relationship between social networking and the sleeping time.

Well, contradiction in research always happens when it is survey based as the geographical, cultural and demographic elements differs and besides that penetration of internet, technology, social networking popularity also varies.

Be it whatever the situation marketers are rejoicing the era of social media and with increase in number of users + the more time spent is a longevity beckon of the era.

Drew Howard the Marketing Director at BlueCamroo Inc consider people spending more time on Social Media as a good sign. He feels the less people sleep and more time they spend on Social Media, the greater the chances are of someone stumbling across his message and the more face time his brand can have with customers.

Majority of Social Media enthusiasts sleep hearing the chirps of tweetdeck, if not there are youngsters who prefer playing poker, farmville and other applications. The revolution of keeping awake and spend more time on internet has started and this makes companies happy whose marketing strategy revolves around the new media.