Social Media and Digital Marketing Blog: Basics Life Social Media Strategy : Case Study

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Myself and Niran (Account Manager at ECHOVME) were talking about the recent Gyaneshwari Express blast in India, he introduced me to the ‘MillatFacebook’.

Celebrate Social Media Day in Chennai on 30th June

To celebrate the First social Media Day team at Echovme has taken the responsibility to help the Social Media Information Giant MASHABLE organize a Mashable Meetup in Chennai on 30th June. What better way to celebrate social media than connecting with other enthusiasts in your area? The theme of this meetup is to Celebrate “Social Media Your Way”.

6 Pointers for Personal Branding via Social Media

It’s called the Attention Age that we are living in right now; with the advent of the Web 2.0 the common man is his own brand. A person and his career together can be defined as a personal brand, you sell yourself over the net and it’s not without good reason that this trend is on the upward swing. Social Media has taken made the role of the consumer dynamic.

Facebook Page Optimization - Is it the Next Business Model?

With the recent hot news in the Social Media industry and the continuation of research in relevance to my predictions on my last blog post (Facebook is the Next Google), I made a presentation yesterday on 'Facebook Page Optimization - Is It the Next Business Model?' This presentation is a piece from the research on how facebook is searched and used for search in current social media scenario. This presentation concludes with the situation today and forecast for tomorrow.

Basics Life Social Media Strategy : Case Study

Posted by Sorav Jain On 1:37 AM

About Brand: Cloth brand with multiple stores across India. Four sub brands: Hasbro Clothing, Genesis, Basics 29, Pro Base.

Social Media: Facebook

Number of Fans: 1774 (as on 27/2/2010 : 3:08 PM)

SMM Strategy:

1. Contests, engagement and points strategy.
2. Contests hosted at least weekly thrice. Contests in forms of quizzes (quiz applications created).
3. Fan page completely customized (FBML edited). A FBML tab for contest winners, frequent buyers and brands under Basics.
4. Frequent buyers fbml tab results in registration of the customers. On registration they receive FBP (Face book page) points that can be redeemed for discounts.
5. The contest quizzes are generally query about the brand, thus increasing brand awareness among the customers.
6. The winner obtain free give aways (hot and trendy products).
7. Page is also used for displaying its latest products, disclosing interesting facts, news, celebrity endorsements etc.
8. People use this to share pictures, winners of the contests share pics clicked with prizes.

My Take:

1. Clear engagement strategy.
2. Interesting contests and high quality freebies keeps the brand value intact.
3. Fans now becoming a community, resulting in interaction among each other, discussion about brand and products and assisting brands to get easy direct customer decisions.
4. Role of technology is essential here as the FBML and quizzes are neatly created and are made geographic friendly (targeted).
5. Low response rate at present. Basics needs to create awareness in store about it facebook activity and contests. It can avail facebook access facility in stores asking customer to participate.
6. Basics has diluted its products in different sub brands for unusual set of customers, this might create a little confusion among the facebook users. As the expectations of customers with basics life’s engagement activity would differ.