How to Effectively Use Facebook Pixel to Build Target Audience Profile

Undoubtedly Facebook advertising is a goldmine for every business today!

With every passing day, Facebook is adding new features and is evolving at rapid pace. Facebook pixel is one such magic feature.

What is a Facebook pixel?

It is a snippet of code, unique to your ad account that should be placed between the HEAD tags of every page of your website and works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.

It helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads and remarket to quality leads—people who have already taken some kind of action on your website.

Steps to integrate a pixel code:

#1: Jump on to your Facebook adverts manager section and choose

#2: Click on Set Up Pixel. A dialog box(shown below) will appear. Click on Manually install the code yourself.

 

#3: Locate the header code for your website.

#4: Copy and paste the pixel base code into the header code of your website.

You will have to paste it after the <head> tag but before the </head> tag on every single page of your site.  When you’re done, click Continue.

#5: The next step is to set up an Event Code.

What are events?

Events are actions that take place on your website, either as a result of Facebook adverts (paid) or not (organic). Event code lets you track these actions and leverage them in advertising.

You can use the nine standard events that Facebook pre-defines to track and optimize adverts for conversions.

Standard Events include the following:

  1. View content: Someone lands on a page on your website.
  2. Search: Someone uses the search function to look for something on your site.
  3. Add to cart: Someone adds a product to their shopping cart on your site.
  4. Add to wishlist: Someone adds a product to a wishlist on your site.
  5. Initiate checkout: Someone starts the checkout process to buy something from your site.
  6. Add payment info: Someone enters their payment information in the purchase process on your website.
  7. Make purchase: Someone completes a purchase on your website.
  8. Lead: Someone signs up for a trial or otherwise identifies themselves as a lead on your site.
  9. Complete registration: Someone completes a registration form on your site, such as for a subscription product.

Integrate the event code for each conversion that you want to track and optimize your adverts for.

So the backend of your website will look something like this after integrating the basic pixel code and the event code.

Is it necessary for your business?

If Facebook marketing Expenses is on your balance sheet, then Facebook pixel is one significant tool you need to look upon to get the most of your Social budget.

It helps you to:

  1. Measure your ROI
  2. Retarget and close customers
  3. Strategic planning

Okay! Are you convinced or do I need to tell you more about the wonders this simple code can do?

Struggling with pixels? Shoot your questions in the comments section!