Category - Case Studies


Lessons to Learn from US Airlines Twitter Glitch

The phrase “No publicity is bad publicity” might not apply to social media. Especially when you see your brand trending on Twitter for all the wrong reasons. US Airlines tasted this bitter medicine when it tweeted an inappropriate pornographic image to...


7 Simple Ways to make a Hashtag trend on Twitter

How #JainismRocks became a Trending topic of India: Let me clarify, #JainismRocks trend has nothing to do with Jain’s minority status and nor it has to do with BJP, Congress, AAP or any political scenario! Yesterday in Mumbai, Jain International Youth...