Category - Case Studies

Tamil Nadu Political Scenario on Social Media for 2016 Elections [Report – Infographic]

Up till last elections, not even a single politician or political parties from Tamil Nadu were active on Social Media. The digital scenario looked completely deserted. National parties like BJP, AAP, and Congress had been actively using Social Media in their election campaigns. Earlier, the social media crowd in India used to praise the political...

Putting Social Media to Good Use – We Need Funds For Chennai Rains – Can You Help?

social media for good causes

In last 5 days Chennai has lived a different lifestyle all together! There were people who were stranded and there were many who were helping them out! City was drowned and not its getting drained, life was hell! I am able to access my laptop almost after 5 days! We left our homes, as Choolai was one of the moderately affected areas.. Water was up...

Top 16 Indian Real Estate Companies on Social Media & Digital Marketing Front!

After our research report on the top 20 hospitals in India and their social media activities, we bring to you a report on the real estate builders and their digital marketing scenario in India! We find that the real estate industry isn’t behind when it comes to their digital marketing activities. Right from opting for a responsive website to...

5 Awesome Things About #OperaCoastSurprise Experiential Marketing Campaign

Experiential Marketing has always been my favorite subject! When people experience your marketing gimmick by involving themselves there is nothing better than it! Like how Cashkaro.com decided to send customised Mugs to the top influencers of Twitter thanking them for their amazing contribution to the Twitter world in a similar way Opera Browser...

Lessons to Learn from US Airlines Twitter Glitch

The phrase “No publicity is bad publicity” might not apply to social media. Especially when you see your brand trending on Twitter for all the wrong reasons. US Airlines tasted this bitter medicine when it tweeted an inappropriate pornographic image to its fellow customers – by mistake. Scenario: In response to a customer’s grievance, the...

50 Interesting Indian Social Media Marketing Case Studies

Social Media marketing case studies are always interesting and inspiring to read. There is lot we can learn from and stop ourselves from making social media blunders. It is also good to note that many small and huge businesses are trying their hands on this ever growing genre of social media marketing. One can easily engage with their community...