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Workshop & Training
echoVME’s 2nd Social Media Bonfire – 6th August 2011

Session:

1. Introduction to Location Based Social Media Marketing & Importance
2. What Popular Brands in India do on Social Media (From ‘Unmetrics’ Point of View)
3. Social Media Marketing Intelligence & Analytics from Media (From ‘Unmetrics’ point of view)

Speaker profile: Lakshmanan (Lux) Narayan

CEO & Co-Founder, TechOrigami Software (EyesAndFeet.com and Unmetric.com), Director at Vembu Technologies. Director & volunteer at Sharemycake, a non for profit organization

Previously, he has played pivotal roles in some of the well –known companies such as Initiative Media Middle East, Lowe and Partners Worldwide, Amitabh Bachchan Corporation Ltd. He has been an entrepreneur while he co-founded IdeaLogic & Alliance Media. ?Lakshman has done his MBA in Marketing from IIM C and his B.E in Mechanical Engineering from IIT Madras.

EyesAndFeet.com, is a web application that provides competitive information and on-boarding module for local businesses that are using/considering using social media to get new customers and retain existing ones. Unmetric.com – provides detailed analytics on the facebook & twitter avatars of established brands in selected sectors.
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Workshop & Training
Social Media Workshop in Bangalore on May 20th & 21st 2011

Echovme is entering Bangalore for the 3rd time with its 13th Social Media for Business workshop in Hotel Grand Magrath on May 20th and 21st. Please find the below mentioned agenda that definitely will drive you to attend the Social Media Workshop in this month.

Sessions to be covered include:

• Introduction to Social Media and the growth of social media in India
• Twitter for Business, Listening and networking
• Facebook for Community creation, Customer engagement and Targeted advertising,
• Content Marketing (Slideshare, Youtube, Blogging for business)
• LinkedIn for Power-Networking
• B2B and B2C Social Media Marketing
• Online Reputation Management, Crowd- sourcing and Event promotions
• Social Media Best practices and Case studies
• Personal Branding through Social Media
• ROI of Social Media

Speaker Profile Include:

Sorav Jain: Founder & Thinker in Chief, EchoVme Consulting, is a Social Media Trainer | Consultant | Columnist | Guest speaker | Lecturer |. Sorav was one of the organizers of India Search, Social Summit & Social Media team for TiECON Chennai and recently spoke at the CII conference.

Ramesh Kumar V, Social Media Professional at Dell International Services, with 3.5 years of progressive experience in Online Content Operations & Management, Project Management, SEO, SEM, Digital and Social Media Marketing and Web Analytics.

Karthika Priyadarshini J, MarCom and Social Media Professional at EchoVME Consulting, with 3.5 years of experience in areas spanning Digital Media Strategy & Training, Marketing Program Management, Market Research, Collateral Creation, Branding, Event Management and Project Management.

Here is the detailed course content:

Session 1: Introduction to Social Media

Social Media Business Ecosystem, Social Media Marketing for Large and Small Business, Essential elements in formulating a Social Media Marketing strategy

Session 2: Twitter for Business & for Journalists

Social Media Journalist, Twitter 101, brand building , Twitter guidelines, Twitter Marketing Strategy, Socializing on Twitter – Etiquettes, Jargons, Twitter for Networking and Marketing, Influencer identification, Event promotion, Integrating twitter with blog and website, conversing and listening to customers, Twitter Trends, Successful & Unsuccessful Twitter Marketing case studies

Session 3: Content Marketing / B2B Marketing

Content Marketing Strategy, Importance of quality web content, Using Slideshare, Blog and Youtube for business and branding with illustrative case studies, marketing via Blog, blogging 101, corporate blogging knowhow

Session 4: Facebook Marketing – Redefining your Marketing Skills

Paradigm Shift: from Google to Facebook, Facebook Business Page and Profile, Creation and promotion of business Page on Facebook, Advertisements, Engaging your community, campaigns and contests

Session 5: LinkedIn – Powerful Business Database

Professional branding through your profile, business communication, networking and marketing through LinkedIn, LinkedIn Groups, Events and Jobs, question and answers, LinkedIn Profile for your business and case studies

Session 6: Session ROI of Social Media – Measuring the un-measurable

Qualitative analytics and Quantitative analytics

For registrations, call 979113445 1/ 9840248362

Join the Social Media Bandwagon at www.facebook.com/learnsocialmedia

For Online Booking: http://www.eventnu.com/events/detail/10984#tabs_tickets
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Workshop & Training
Oh Yes! Social Media Workshop in Bangalore on Feb 25th & 26th

Bangalore the green city of India will now rejoice hosting 11th workshop on “Social Media for Business” in the country on 25th and 26th February at Hotel Ramada. Please read below mentioned details to avail a brief overview of the workshop.

Yes, I and Priya are leading the workshop with other guest speakers who are industry pioneers:

Ms. Jayashree Ramasubramaniam, Web Marketing, IBM,was speaker at India Search Summit, Social Media Club, OMEBangalore; ex-Google employee and ex – Web Marketing Manager, Intuit.

Mr. Mayank Agarwal, founder of Geek, a digital creative agencyMayank has worked on the social media strategies for prestigious brands such as Britania, Tanishq, Durex, Kingfisher etc.

Mr. Abhinav Sahai, Visionary Entrepreneur, launched a unique Social Media Branding lab – Zapylacz . Currently he is working with a specialty media group- CyberMedia. He was associated with CEMCA (Commonwealth Educational Media Centre for Asia).
The workshop module is distributed for 2 consecutive days that covers:

Introduction to Social Media
Twitter for Business & for Journalists
Content Marketing / B2B Marketing
Facebook Marketing – Redefining your Marketing Skills
LinkedIn – Powerful Business Database
ROI of Social Media – Measuring Qualitative and Quantitative

The two days workshop costs Rs. 10,000 + 10.3% tax per person that comes along with food, course material and a wonderful practical exposure on Social Media.

Would you wanna miss this bet?

More Details on the Event: http://www.echovme.in/workshops/upcoming-events-and-workshops.html

Register Online: http://www.eventnu.com/events/detail/10899#tabs_tickets

Contact: Priya, 9840248362 or Mail to Priya@echovme.in, sorav@echovme.in

PS: This workshop is apt for CEO, CMO, CFO, Marketing Managers and Executives, Business Development Managers and Executives, MARCOM Professionals, Sales Managers and Creative Directors, Sales Representatives, PR Professionals, HR Professionals, Branding Professionals.
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Workshop & Training
2011 Social Media Workshops in Chennai and Bangalore – Explore Practically

The SocialMe’s Social Media and Business Workshop the 9th and 10th one will now be hosted in Chennai on 21st and 22nd Jan 2011 and in Bangalore on February 25th and 26th 2011. SocialME has hosted several social media events in the year 2010 (listed) and is proud to be the Social Media Messenger for the year 2011 as well. Details here>>

The Trainers Involved:

Mr. Sorav Jain

Sorav is a qualified Masters in International Marketing Management from Leeds University Business School (U.K) and also alumnus of Loyola College, Chennai the finest institutions renowned globally. He started his career at age of 17 as SEO executive and Freelancer content writer. From Leeds University Business School he has been awarded with the Best Market Research Presentation Award, Leadership Award, Class Champion Award 08 and many precious accolades.http://www.blogger.com/img/blank.gif

Professional world embraced him with his skills showcasing effectively in CMO Axis as Marketing Program Specialist and Online Marketing Head. In this course of time, Sorav consulted TOP IT companies and leading ecommerce portals of India designing and executing their Social Media Marketing campaign. Seamless in spirit, Sorav started his own venture with passion to deliver his superior Social Media Marketing expertise that he learned, developed all the years.

Sorav, an accomplished trainer by himself, teaches Social Media Marketing and Personal Branding subjects at Madras Advertising Club. Sorav heads the Social Media Club at Chennai bringing best minds together. He organizes Mashable Social Media Meetup in the city bringing experts opinions on Social Media to the interested audience. Sorav is invited by the national and international digital summit events to participate in the Social Media Marketing Panels. Sorav’s views are recorded in his blogs at soravjain.com. A well-known face wherever he goes, Sorav is born with socializing skills which he strengthens and revitalizes every second. With passion!

Mr. Suranhttp://www.blogger.com/img/blank.gifga Priyasantha

Suranga belongs to Srilanka and has organized several workshops on Social Media Marketing in Colombo thus successfully establishing Social Media Business culture and models for the popular brands of Srilanka. Suranga is a world class trainer and carries 6 years of experience in eMarketing & eCommerce. He believed in “Try – Test – Learn – Share” and today is the heading the ebusiness academey as well GM-eMarketing of a leading global online travel company. (Available for Chennai workshop only)

Ms. Nadhiya Mali

Nadhiya is popularly known the Twitter Girl of the Madras. One of the early adopters of Twitter in the city she has also managed Social Media Marketing for some of top brands of the country while working as PR & Digital Media Executive at Hanmer. She is presently heading the Market Communications team of a leading hospital of the city. (Available for Chennai workshop only)

Ms. Karthika Priyadarshini

Ms. Karthika Priyadarshini heads the content aspect of Echovme. She is a story teller with 3+ years of experience in Marketing Communications. She has headed the client servicing team a renowned marketing consultancy. (Available for both Chennai & Bangalore workshop)

Ms. Jayashree Ramasubramaniam

Mr. Jayashree Ramasubramaniam is an ex-Google employee and ex – ’Intuit Web Marketing Manager. She is now involved with the web marketing of the IBM. Ms. Jayashree was speaker at India Search Summit, Social Media Club, OMEBangalore and more.

The two days workshop will help you explore Social Media from different perspectives. The following topics will be covered in 6 sessions:

AGENDA for the Workshop:

Day 1 Agenda

Session 1: Introduction to Social Media (1 Hour)

Social Media – The next big revolution in the world
From Web 1.0 to Web 2.0 what does it mean to marketers?
What are the various ways you can use Social Media Business Ecosystem.
Social Media Marketing for Large and Small Business
7 Essential elements in formulating a Social Media Marketing strategy

Session 2: Twitter for Business & for Journalists ( 3 Hours)

Be a Social Media Journalist
Twitter 101
How Brands Inform Social Media
Practical hands on Twitter
5 steps to make your twitter profile credible enough to increase visibility
Set a Daily Goal / Time
Twitter Marketing Strategy: Listen + Engage + Offer
Socializing on Twitter – Etiquettes (What to do & What not to do)
The Twitter Jargons
How to effectively use Twitter for Networking and Marketing
Identify influencers in your space
How to use twitter for the event inside your company?
Twitter Contest
Ways to integrate Twitter into your blog/website
How to listen to customers on Twitter?
Why Twitter Trend Matters?
Case Study: Tweet your way to success
Case Study: Unsuccessful Twitter Marketing Strategy

Session 3: Content Marketing / B2B Marketing ( 3 hours)

Content Marketing Strategy – The Most Crucial Aspect of Social Media
Importance of Information and Interesting Contents on Web
How to use Slideshare, Blog and Youtube for your business
Marketing via Blog (Tips to write searchable content and keep up the pace and frequency)
Case study: Marketing via Slideshare (Tips to design a searchable PowerPoint presentation)
Case study: Marketing via Youtube (Tips to use Videos in your corporate culture)
How can you use these channels to make your brand successful
What are the various kinds of blog (Corporate blog / Niche blog / Personal blog)
Why is Niche Blog better than Personal Blog?
Corporate Blogging Strategy – How to keep it going!

Assignment: “Blogging and Tweeting Contest”

Dat 2 Agenda

Session 1: Facebook Marketing – Redefining your Marketing Skills

Paradigm Shift: from Google to Facebook!
Facebook replacing websites?
Difference between Facebook Business Page and Profile
Practical Hands on “How to create Successful business Page on Facebook”
Explore ways to promote your Facebook Fan Page – (Advertisements, Suggest Friends, Promote the links, Press Release, Integrating it with Traditional Marketing, Experiential Marketing)
Learn how to engage your community in order to make your brand go viral
Facebook Contest

Session 2: LinkedIn – Powerful Business Database

LinkedIn Past and Present Scenario
How to make your LinkedIn profile attractive for your professional branding
How Organizations and Institutes use LinkedIn for their business communication, networking and marketing.
Potential of LinkedIn Groups, Events and Jobs
Understand LinkedIn question and answers
How to create effective LinkedIn Profile for your business.
Case Studies

Session 3: Session ROI of Social Media – Measuring the un-measurable

Qualitative analytics
Quantitative analytics

REGISTER NOW*

The workshop fees is Rs.10,000/- (plus service tax @ 10.3%) and Echovme is offering an early bird discount till 10th- January, 2011, and a mass discount of 10 % for groups of four or more participants. Contact 9791134451 to get your queries solved and for the mass bookings.

*Remember the seats will be allocated on first come first serve basis only.

Block Your Seats from our Ticketing Partner> Eventnu
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