How Amrutanjan Relief Listens to People on Twitter | Social Media Case Study

SoravJain — Fri, 17 Feb 2012 10:38:46 +0000

Posted in Case Studies Digital Marketing Practices Social Media Trends

Amrutanjan Relief (@WuhooRelief) a 2 months old brand on Twitter is now ensuring to provide Relief and homemade remedy solutions to people suffering from Cough, Cold or Sore Throat on Twitter. Keeping it clean, it also recommends its congestion management products to the needy suffering from the same. The dedicated team behind WuhooRelief actively listens [...]

Why Am I Not Attending Click Asia Summit 2012 – Literally Boycotting #CAS12!

SoravJain — Tue, 17 Jan 2012 02:22:21 +0000

Posted in Industry News

I was asked by many If I am attending Click Asia Summit 2012 and I had to clearly tell NO and this blog post will put across the reasons behind it. Please carefully read the below email conversation: Now that you have checked the conversations, I would like to share some more points that [...]

What Customers Really Want on Social Media – Promotional Offers or Good Content?

SoravJain — Mon, 16 Jan 2012 17:30:09 +0000

Posted in Industry News Social Media Trends

On my daily routine of reading some interesting insights on Social Media, I had come across Chief Marketing Officer (CMO) Council and Lithium report on a survey taken by 1300 consumers and 120 CMOs called ‘The Major Disconnect between Brands and Consumers When It Comes to Social Media’. The survey throws a clear picture of [...]

Chennai Flash Mob at Ampa Mall & Social Media Connect!

SoravJain — Sun, 18 Dec 2011 02:57:27 +0000

Posted in Case Studies

Couple of Chennai folks had a dancing surprise for the shoppers at Ampa Skywalk Mall in Chennai on Saturday evening at 7.45 PM. A flash mob was well planned, practiced and executed with around 75-100 participants and I was one amongst them(figure out the guy above in Facebook blue color shirt on the left) to [...]

10 Good Things about New Twitter for Users and Brands – Lets Fly (#NewTwitter)

SoravJain — Fri, 09 Dec 2011 03:36:42 +0000

Posted in Industry News Social Media Trends

Today Twitter announced that it will soon be launching an enhanced version of Twitter that will help promote you and your brand better called “Let’s Fly”. Here are 10 Good changes about #NewTwitter that I am amazed in advance to feel it soon. It’s just 4 tab and a new brand page that makes a [...]

25 Indian Social Media Marketing Case Studies

SoravJain — Tue, 06 Dec 2011 21:32:32 +0000

Posted in Case Studies Digital Marketing Practices

2011 had been a fantastic year in the Indian Social Media Landscape. The growth was not just seen in the usage of Social Networking sites, there was a massive interest shown by a lot of Indian brands on this platform. In no particular order here is the list of few brands whose case studies have been described [...]

Why this #Kolaveri di! – Social Media Sensation – Movie Marketing Case Study

SoravJain — Tue, 22 Nov 2011 06:45:06 +0000

Posted in Case Studies Digital Marketing Practices Social Media Trends

I am writing this article on day 2 of the’ #kolaveri’ trending on twitter! This is one of the smartest word of mouth marketing strategies adapted by movies I have seen by far after Paranormal Activity. In less than a week ‘Why this Kolaveri Di’ a popular song sung by Dhanush for his movie ‘3’ [...]

Call for Social Media Journalists for TiECon Chennai 2011

SoravJain — Wed, 16 Nov 2011 10:48:51 +0000

Posted in Uncategorized

This time again echoVME is taking responsibility to cover the TiE Conference for Entrepreneurs in Chennai on Nov 24th 2011 (http://tiechennai.org/tiecon-chennai-2011/) as Social Media Journalists. We are glad to be associated with this event as Social Media promotion partners. Team echoVME will be available to live tweet, Facebook and blog the event. Get Facebook Fans [...]

Story of Social Media Summit 2011 – From its Inception

SoravJain — Thu, 10 Nov 2011 08:20:13 +0000

Posted in Uncategorized

The success of Social Media Summit 2011 = My Vision Come True! After being the chief organizer of the Search Marketing Summit in year 2010 in association with TKF, where I was rolling up myself in setting up the agenda, speakers, flow of the event, emcee, I had ensured to myself to organize Social Media [...]

Top 4 Facebook Apps by Brands For Marketing

SoravJain — Sat, 15 Oct 2011 08:33:29 +0000

Posted in Case Studies Digital Marketing Practices Social Media Trends

Technical Applications on Facebook enhances brand value as it adds value to the user’s experience at the same time it supports the paradigm of innovative marketing practiced by brands. I had always been curios to check and test applications made by several brands. I was researching on Indian brand pages on Facebook last week and out of various applications tested I [...]