Why this #Kolaveri di! – Social Media Sensation – Movie Marketing Case Study

I am writing this article on day 2 of the’ #kolaveri’ trending on twitter! This is one of the smartest word of mouth marketing strategies adapted by movies I have seen by far after Paranormal Activity. In less than a week ‘Why this Kolaveri Di’ a popular song sung by Dhanush for his movie ‘3’ directed by his wife Aishwarya starring...

Story of Social Media Summit 2011 – From its Inception

The success of Social Media Summit 2011 = My Vision Come True! After being the chief organizer of the Search Marketing Summit in year 2010 in association with TKF, where I was rolling up myself in setting up the agenda, speakers, flow of the event, emcee, I had ensured to myself to organize Social Media Summit 2011 all by my team and myself. How...

Top 4 Facebook Apps by Brands For Marketing

Technical Applications on Facebook enhances brand value as it adds value to the user’s experience at the same time it supports the paradigm of innovative marketing practiced by brands. I had always been curios to check and test applications made by several brands. I was researching on Indian brand pages on Facebook last week and out of...

Why and How to Get Facebook Timeline

Facebook Timeline is about evolution of your profile! I had always believed Social Media is all about sharing story. It is about telling people, world about what you were and what you are today. Usually in my Social Media Workshops I use to share story of my journey keeping the history of my photo albums as reference. A strong statement that I...