Online Reputation Management needs Personal Approach

Majority of BIG brands worries about negative comments generated by consumers online especially on social media while interacting with others or just putting across their opinion on status messages and company profiles. Econsultancy the online research brand I admire along with bigmouthmedia explored ways marketers can combat brand bashing and...

Social Media India Highlight 2009 – Victories / Flops?

It was quite a year for the revolution that is Twitter, Facebook, LinkedIn & Co., so I asked some of my pals and Social Media experts what they thought was their Social Media India highlight of 2009. The answers poured in with both pros and cons but on analysis it confirms there are more victories, good moments, and interesting thoughts behind...

Social Media Blog Posts 2009

The below mentioned are few blog posts I have admired in the year 2009. It covers Social Media scenarios from different perspectives. Be it risk, tools, situation or scenario of Social Media the below mentioned blog posts is a potpourri of them: 1. 17 victories for social media in 2009 , Social Media India highlight 2009 and Year of Social...

Social Business Model – Collated Ideas

Social media today is just not the hub for marketers, HR professionals, networking enthusiasts, youth interaction and communication freaks. It is grown beyond that. There are business models that runs on social phenomenon. I am not talking about those agencies and consultancies that make other companies’ social media roadmaps for their...

What is Virtual Marketing Ecosystem (VME)?

Last week on 19th November I was invited at Great Lakes Institute of Management chennai) to give a guest lecture on Virtual Marketing Ecosystems with detailed insight on Research, Social Media and Search Engine ecossytem. Here is the presentation (students version) of the same: Virtual Marketing Ecosystems – at Great Lakes Institute of...

SOCIAL MEDIA ROI

Many of my friends, prospects and people I engage with ask me this question: What is ROI of social media? In this blog post I have tried answering the question which triggers in every individual planning to invest in Social Media. For a business, ROI of social media depends upon the objectives they set. For a social media campaign companies can...

Case Study: Paranormal Activity Social Media Success!

CASE STUDY: PARANORMAL ACTIVITY SOCIAL MEDIA SUCCESS View more presentations from Sorav Jain. The team of paranormal activity has started a campaign to get prospective watchers excited about a potential wide-release and sharing their eagerness and excitement across social media sites. The rule says if 1,000,000 people demand to see “Paranormal...