Social Media Chennai Inaugral Session on Marketing

On April 3rd we had Mr. R Naryanan the CEO of 2020 Media at the first Social Media Club Chennai session on ‘Successful Social Media Marketing’. We missed out Mr. Krish Ashok (The Innovation head Web 2.0, TCS) as he was stuck in something unexpected. Session started with quick round of introduction about members, enthusiasts and organizers...

Ching’s Secret and Fastrack Facebook Page Study

There are two Indian brands (Ching’s Secret and Fastrack) that are enjoying the Social Media space with more than 1 lakh fans on Facebook. Facebook is known to be the youth target spot of India by marketers today. There are approximately 5 crore Indians online and 1crore Non resident Indians. Facebook alone now has 75lakh Indians and 40lakh Non...

Should a Company speak or a Person on Social Media?

Today I had given a presentation (guest session) at Beroe Inc a Market Research company on how to leverage Social Media for marketing and research purpose. The session started with a video on ‘Social Media’ followed by introduction to social media marketing, Indian social media scenario and over view of the best marketing and usage practices...

Facebook is the Next Google

For all the Social Media Marketers keep your Facebook campaign as the most crucial one as I believe and as the facts suggests Facebook is soon going to be the ‘Next Google’. The stats suggest: • More than 400 million active users • 50% of our active users log on to Facebook in any given day • More than 35 million users update their...

Basics Life Social Media Strategy : Case Study

About Brand: Cloth brand with multiple stores across India. Four sub brands: Hasbro Clothing, Genesis, Basics 29, Pro Base. Social Media: Facebook Number of Fans: 1774 (as on 27/2/2010 : 3:08 PM) SMM Strategy:1. Contests, engagement and points strategy. 2. Contests hosted at least weekly thrice. Contests in forms of quizzes (quiz applications...

40 Fascinating Social Media Facts

The social media marketing statistics presentation I posted few months ago seemed to strike a chord amongst the digital community and the marketers, especially in showcasing how important an issue this particular area of online currently is for business growth. So, just took some time and trawled around the web to bring you some more snippets of...