SOCIAL MEDIA ROI

Many of my friends, prospects and people I engage with ask me this question: What is ROI of social media? In this blog post I have tried answering the question which triggers in every individual planning to invest in Social Media. For a business, ROI of social media depends upon the objectives they set. For a social media campaign companies can...

Case Study: Paranormal Activity Social Media Success!

CASE STUDY: PARANORMAL ACTIVITY SOCIAL MEDIA SUCCESS View more presentations from Sorav Jain. The team of paranormal activity has started a campaign to get prospective watchers excited about a potential wide-release and sharing their eagerness and excitement across social media sites. The rule says if 1,000,000 people demand to see “Paranormal...

Coffee with Jessie Paul

Last Saturday 5th Sept I had opportunity to meet my client ‘Jessie Paul’ the CMO of Wipro and author of book ‘No Money Marketing’. The interaction with her was of great experience since we entailed inexpensive marketing thoughts in our conversation. All I could see is the innovative marketing glimpse in her eyes, talks and thoughts. As...