Category - Social Media News

Rajinikanth’s Political Website and Mobile App Review: RajiniMandram.org

digital marketing strategy

Rajinikanth on day 1 of his Political Career made an announcement on Twitter. He made a quick 1 minute video about his new website and mobile app launch. Check out the video here.  This is the wisest move a politician can make in Tamil Nadu. Why? As per a Tamil Nadu Social Media Political Scenario research done in January 2016, many parties took...

10 Things That Scare A Social Media Marketer

While people have asked me all throughout  my career what stress would a social media marketer go through, while he’s simply lounging in his air-conditioned work space and launching ads from his laptop, I think it’s high-time I list down why our life and career is no walk in the park. We Social Media Marketers are at high risk of...

Instagram Launches Live Video With a Twist!

instagram-update

Instagram just proved that it’s far from done with Snapchat. Instagram’s latest big announcement rolling out over the next few months– is bringing live-streaming to Stories and disappearing photos and videos to direct messaging. The photo-sharing app has an interesting approach to live-streaming, taking a different angle to Facebook Live and...

Are You Practising Employee Advocacy on Social Media? – Benefits, Key Ingredients and Best Platforms

employees-brand-advocates

Employee Advocacy is the talk of the Business World these days! Social Media is driving it all. In the era, where influencers are many – fake and genuine – it becomes difficult for marketers to deal with them. With growing popularity of influencer marketing, with influencers talking about anything and everything it becomes difficult for their...

20% of Mobile Queries are Voice Searches – says Sundar Pichai, Google CEO

Google Voice Search For Mobile

Voice search is growing as the virtual assistant in the market more actively. Sundar Pichai, CEO of Google announced that 20% of the queries on its mobile app and voice searches in the Android devices during his Google I/O keynote. Google Executive Chairman Eric Schmidt in September 2010 said that 25% of the Android Searches made in US are voice...