Tips for Social Media Marketing | Digital Marketing Blog in India

Category - Social Media Trends

12 Social Media and Digital Marketing Investment Tips / Prediction for 2015


I was just evaluating my Social Media Marketing predictions made for year 2014 and I am very glad almost all the predictions came true except Google+ holding the same place as it was! With a lot of social media platforms to choose from, you pretty much have to know where you are going before you embark on your journey to get your social media game right.

So, where are we heading towards in 2015? While we get our hands on various national and global brands, these predictions are an accumulative personal perspective of what we have experienced at echoVME – Digital Marketing Training and Services Company.

1. Pay to Survive on Facebook:

As the headline suggests, Facebook is not free anymore! To reach every individual who will make sense you will have to pay. Concentrate on images with 20% text rule! Post less, but post good and allocate a budget per post (precisely a very targeted reach). If you are still investing in a Like Campaign – ensure they are mainly re-targeted or you build a custom audience for the same (build more relevant community than bringing random likes to your pages). Create a content quotient; what is that one thing that will bring people to your page? As the saying goes, it is always first in the mind and then in the market. That ‘one thing’ to change ones perception about a product or a service really does matter.

2. Mobile Advertisements & Responsiveness will Evolve:

As per a report by eMarketer, globally there would be 34% significant increase in Mobile advertising budget. Marketing effects will take place over time. Marketers who are responsive will succeed. So start investing big time in creating websites and digital properties that get accustomed to array of digital devices! Mobile commerce will be the need, especially for products that do not need a larger display to confirm!

Invest in:

• Mobile Targeting: Targeting your posts, offers, advertisements for mobile Facebook users will be smart choice provided you ensure that the landing pages are not so heavy enough to conveniently open on a mobile network, if not opt for target only if the user is on WiFi.
• Mobile 3rd Party App Targeting: If not for Facebook, people are on Google, 3rd party applications. Facebook now allows 3rd party apps to host its customer ads! Invest on the same (provided you pick up a very key niche)
• Cross Promotional Strategies: While you invest in Mobile targeting for Facebook ads, do the same for Google ads too! Mobile searches will surpass desktop search in 2015!

3. Email Marketing is Dead, Re-Targeting is the New Cool:

Other than key opt-ins, emails are passé. Building custom audience and targeting your website visitors is important. Investing in re-targeting strategies will help brands distribute content. Build a database of your customers – make it mandate and invest in re-targeting them through Facebook! Re-targeting works well while advertising on 3rd party apps too through Facebook Ads Network.

Re-targeting might get monotonous , unless the brands don’t invest in new form of ad creatives every alternative day. You might fail if you use the same old creatives for months.

4. Videos as Content and Facebook Video Ads will work:

With advancements, brands will increase their investment in Facebook Video Advertising. Videos perform better, if the ads are not very generic and has a pinch of social element, emotional quotient they are more likely to do well! TV Ads are mass targeted, social media video ads can be niche targeted and re-targeted – The best way to register your brand!

3 Crucial Factors to Consider Video Marketing / Facebook Video Ads:

• As per a report by comscore, Facebook surpassed YouTube in the number of video views via desktop whereas mobile wise YouTube is still leading the show.
• Facebook attracted a billion video views per day since July 2014!
• Facebook ads receives more shares when compared to YouTubes (as per a data by Social Bakers)
2015 is a year when Social Networking platforms will give more preferences to original videos and that might result in decline of YouTube overall views.

5. Blogging will get a Priority:

Best content is the best SEO! With time, brands will switch from less Facebook or LinkedIn posts to more blog posts. End of the day, driving traffic to website is what social media channels are also focusing on through their ads or content means. So, if your brands have hired SEO professionals or outsourced the same, remember a customized wordpress corporate blog will add a lot of value to your SEO strategies

Provided, you update it with awesome content regularly.

6. Influencer Relationship is a MUST:

If not Paid Media, influencer relationship will matter. Digital PR is the need of every traditional PR Company. Do you know, traditional PR firms pitch Digital PR to clients? They are in reference to blogger meetups, tweetups and more. Opinions formed on Digital World matter more these days, especially when influential ones talk about it. Influential ones can lead your brand to the key people, key journalists and key analysts!

Remember, Personal Brands are more impactful! Start planning gifting ideas to influencers. At echoVME, we have come u with tweetups, blogger meetups, social media meetups and gifting solutions to influencers – they have worked well and have been impactful in creating a strong relationship with them and through them.

7. LinkedIn Contacts (email sync) will Help for Lead Generation: will become mandate for Business Development Executives, especially in the b2b space! Growing LinkedIn network will only have LinkedIn Contacts and LinkedIn Advanced Search as solutions for better networking with existing contacts. Growing your LinkedIn network at first level will become important for better search at the 2nd and 3rd degree connections + to give better visibility to on-platform publishing. Marketers will consider re-publishing their blog posts on LinkedIn platform.

8. Investing in LinkedIn Ads:

LinkedIn sponsored posts and LinkedIn ad platforms will show advancements and will attract more B2B investments in 2015. LinkedIn communities will bring changes to its UI for better visibility of images and posts.

9. Google+ will stay Confused:

After the Google+ Authorship was removed, Google+ for brands will become another content dumping platform. However, Google+ results or page visibility in localised search results will add more value to local brands.

10. SlideShare will Become a Must for B2B Marketers:

A great SlideShare profile can help showcase your expertise and build thought leadership. After LinkedIn owns Slideshare, it has become all the more important for B2B Marketers to explore the potential of this medium. Building a visual brand is crucial and Slideshare is a hot spot of 2015! An upgraded version of Slideshare can add all the more value.

11. Twitter Ads Budget will increase:

Twitter is lately innovating the advertisement opportunities! Brands will start considering investing in the Twitter cards for lead generation, for events or more.

12. Hashtag Communities on Instagram:

Instagram has gone so mainstream that it is more than just a place to share photos. For fashion and fancy brands, Instagram can make a huge difference more than Twitter especially in country like India where a lot of people use Instagram actively, than Twitter. Start listening to hashtags and start creating campaigns pertaining to innovative hashtags. Cross promote the contest on other Social Media Channels.

These are some crucial trends to follow for 2015! While there are many other necessary trends but not as crucial as above!

25 Best Indian Digital Marketing and Social Media Training Institutes of 2014


Social Media and Digital Marketing Training, Courses, Institutes India

Over a decade, Social Media has turned out to be a mainstream channel for most businesses. More and more people are using this medium to learn, share, connect, and buy/sell. People are now embracing the change and started to explore this new and exciting mode of communication with customers. But many companies end up making social media blunders  by lacking knowledge. Because making an investment is just not enough without proper guidance when it comes to digital marketing Industry. If you are struggling hard to create a buzz or brand for your online business then it’s time to take up a Social Media Training Course. social media blunders by lacking knowledge. Because making an investment is just not enough without proper guidance when it comes to digital marketing Industry. If you are struggling hard to create a buzz or brand for your online business then it’s time to take up a Social Media Training Course.

Gaining popularity on web requires active participation. Be it online reputation management, PR, simply interaction, Managing social CRM, or building community, every bit can be learned from a great social media training course. Most important thing you will learn over online Social media training institute will be to create and implement an effective strategy for your next reputation management, PR, simply interaction, Managing social CRM, or building community, every bit can be learned from a great social media training course. Most important thing you will learn over online Social media training institute will be to create and implement an effective strategy for your next idea.

In this ever changing or we call it ever growing social media industry; many have come up with social media programs, trainings and courses that can help companies. However, picking one could be a difficult, so here is the list of Best 25 Digital Marketing and Social Media Training Institutes in India, which will simplify your task. Some of the centers are well established, some are growing and some have newly entered but looks promising.

Digital Marketing and Social Media Training Institutes in Chennai

1. EchoVME  – EchoVME, a pioneer digital media marketing organization offers world class social media services & customized digital marketing training programmes for corporates, students, faculties, marketing managers, CEOs, healthcare industry etc. They firmly believe in converting every challenge into an opportunity. The core objective of their training programme is to provide an overall process mix wherein they help the attendees acquire prowess over digital media and assist them by creating a brand identity & also provide expert advice to leverage their standards in social media. Echovme has conducted around 100+ workshops, trained 2000+ professionals & 200+ Brands across India and Sri Lanka. Their current clients (for services) are Bosch, Apollo White Dental, Amrutanjan, Ramco Systems, Infinitheism,, Kay Fashions, AMET Cruises, Jeff & Kane, Oliva Clinic,  and many more. EchoVME has been acknowledged by Global Youth Marketing Forum as the “Best Social Media Agency”.

EchoVME offers various certificate courses and workshops covering Digital Marketing Training, Social Media Marketing Program, SEO, PPC, Google Adwords and more. Echovme is a regular corporate trainer of 2020MSL, Hanmer MSL,Algoritz, Times Internet Ltd. and more. They have also hosted workshops for Business schools such Vellore Institute of Technology, LIBA, IIM Kozhikode, Raisoni Group of Institutions, Leeds Metropolitan University, Jagran Institute of Communication, Manipal University and more in format of guest lectures, 2 days course, 1 week digital marketing programs and curriculum for MBA programs.

2. Digital Marketing Courses  – Digital Marketing Courses is a pioneering training institute offering an extensive range of online marketing courses for all level graduates and business professionals by keeping internet as a marketing channel to ensure virtual approach for a bright career growth. DMC offer affordable training programmes in online marketing which provides a knowledge-sharing platform for fresher’s and marketing professionals that increases the valuable efforts towards the success of their organization. They also provide placement facilities on successful completion of the training.

Digital marketing courses offer various courses covering Digital Marketing Training, SEO, SEM, Email Marketing Training and more.

3. infiniX –  It is India’s leading Web development, Digital Marketing and training company focused on creating a professional online image that captures the essence of your business. By now they has conducted more than 100 training sections with over 2000 attendees. You will get to learn digital marketing goals, classifications, plans and more about understanding the subject. Wither you are a business owner, college student, want to work from home, do part time or go for career change, infiniX course can help you with their digital marketing training.

infiniX offers various courses including Digital Marketing, SEO, PPC, Email Marketing, SMM, Video Marketing, ORM, and Web analytics.

Digital Marketing and Social Media Training Institutes in Mumbai

4. Thedmti  – DMTI (Digital Marketing Training Institute), a consortium of senior advertising professionals, was founded in 2011 with commitment to the cause of providing a talented resource pool to the Digital Media community. It is an endeavor to create digital marketers, by digital marketers, for the digital market. DMTI offers comprehensive programs that cover all aspects of Digital Marketing. The best names from the industry have been handpicked to develop & teach the programs. A cutting-edge curriculum set up by the industry and the commitment of passionate professionals from Digital Industry to teach these programs is what sets DMTI apart from the rest of the Digital Training community.

Thedmti offers various courses covering advance program in digital media marketing, social media marketing, SEO, Email marketing and more.

5. Pearl Live – Pearl Live, the online education initiative of Pearl Academy, offers professional certificate programs which will create value for working professionals and entrepreneurs in the creative industries. The courses have been developed with a focus on industry trends and relevance to the learner. The Professional Certificate Program in Social Media Marketing is a 6- month online course designed to prepare professionals for the ever growing social media and digital marketing industry. Career opportunities in this sector are abundant with large MNCs and agencies as well as growing start-ups looking to hire aggressively.

Pearl live offers various courses covering design management, digital commerce, SMM, digital design and communication and more.

6. Digital Success  – Digital Success provide the necessary training so that you can rank your site well in major search engines like Google as well as gain visibility in social media sites. They offer training programs where you can learn how to achieve top rankings using ethical, yet proven technology. After getting trained in digital marketing, you can optimize your website, and learn how to get traffic that converts. You will also learn how to design your site properly, so it will convert much of this traffic to sales. The benefits of new customer acquisitions, high level of ROI, increased sales, broadened market share far outweigh the relatively inexpensive costs associated with the cost of our Digital Marketing courses. Digital Success provides an experience which is Educational, Challenging and Exciting.

Digital Success offers various course including SEO, SEM, Social Media Marketing, Web Copywriting, Content Marketing and Affiliate Marketing.

7. IAMAI  – To cater to the ever-growing demand of talented resource in the digital world, IAMAI has taken the initiative to provide exhaustive training in order to equip professionals with technical know-how in the form of digital courses. IAMAI has been actively involved in training individuals on different courses to inform and educate them on various issues ranging from internet security to digital marketing. These courses have found favour with many who feel that such short-term programmes go a long way in enabling and sharpening skills of those trained. IAMAI has also opened internet training centres that provide training on basics of Internet.

IAMAI offers various courses covering E-commerce essentials, Mobile Marketing, SEM, digital marketing and more

Digital Marketing and Social Media Training Institutes in Bangalore

8. IIMC – IIMC – Institute of Internet & Mobile Computing is one of the leading knowledge and R & D centre for Internet and mobile computing technologies. It’s an ever growing market and which eventually generates more that 10 million jobs world over & at IIMC you are trained from the industry experts to harness the best out of the digital media revolution for your career.

IIMC offers various courses including SEO, SMO, digital marketing and more.

9. IMRI  – IMRI is the World’s First and only experiential learning center that provides private, one-on-one digital media & analytics training program customized specifically for you. IMRI course teaches the complexities of Social Media Marketing in an interactive and practical approach with hands-on job experience. In order to help you adapt to a career in the field of Online Marketing, and ensure you make the most of all the resources provided, IMRI® ensures you are guided throughout your course with all the personalized attention.

IMRI offers various courses including online marketing, web & graphics design, web technology, analytics and measurements.

10. Web Marketing Academy – Web Marketing Academy courses help you develop the core competencies to build and execute on successful digital marketing strategies. Since 2002, their founder & instructors have helped some of the world’s leading companies maximize profitability through online marketing management. You can develop comprehensive online/digital/inbound/web marketing plan. Also define and execute digital/online/web marketing strategies to reach potential customer using the latest digital/new media/web marketing strategies to your organization, businesses.

Web marketing academy offers various courses covering digital marketing, Google Adwords, PPC, Google Analytics and more

11. Digital Love– Digital love, a leading digital marketing service and Digital Marketing Training company is designed to offer practitioners with a broad knowledge and thorough understanding of digital marketing technologies. It is specifically designed for all those students who want to make a career in internet marketing industry, shall be actively involved in the operational aspects of planning and managing Online & digital or multi-channel marketing campaigns. It will also benefit Sales/ marketing executives who have some level of responsibility for lead generation, online & digital marketing, or who wish to make more effective use of digital marketing techniques within their overall marketing mix.

Digital love offers various courses including SEM training, SEO training and Social media.

Digital Marketing and Social Media Training Institutes in New Delhi

12. Digital Vidya  – Digital Vidya is Asia’s leading Digital Marketing training company and the first to launch Social Media Marketing Workshop Series in India. Since 2009, over 5000 professionals (including CXOs) from over 2000 brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 200 Digital Marketing trainings by Digital Vidya across Asia. They offer customized Social Media/Digital Marketing Workshops for corporations, who are interested in leveraging Digital Marketing to scale up their businesses.

Digital vidya offers various courses including SEO, SEM, SMM, Email Marketing, Inbound Marketing, Web analytics and more.

13. EduKart – is India’s largest platform for enrollment into distance degree and diploma programs and online education courses. They provide working professionals and students access to high quality long term (degree, diploma) and short term (certifications) programs so that they can easily learn relevant industry required skills and become a more valuable workforce. The Certificate Course in Digital Marketing helps you learn the practical aspects of using online marketing techniques. The course is certified by the Internet and Mobile Association of India (IAMAI).

EduKart offers various courses covering Digital Marketing, Google Search, Ads, and Analytics, SMM and more.

14. DSIM  – Delhi School of Internet Marketing is a trademark of “Kixx Media Pvt. Ltd.” as a leading Internet Marketing Training provider for Corporate, Professionals, Entrepreneurs and Students. Delhi School of Internet Marketing provides full-fledged live classroom training for industry executives and entrepreneurs. They teach marketers how to reach right target market with lower acquisition cost in the best way possible. DSIM has trained more than 1064 professionals from various industries such as IT, Travel & Tourism, Advertising, Public Relations, Finance & Banking, Fashion and Retail.

DSIM offers various courses including Internet Marketing, SEO, SMM, and Inbound Marketing.

15. NIIT - NIIT offers learning and knowledge solutions across 38 countries. NIIT’s training solutions in IT, Management Education, Business Process Outsourcing, Banking, Finance & Insurance, Vocational Skills, and Communication & Professional Life Skills, have had an impact over 35 million learners. NIIT and DMI have partnered to redefine digital marketing education in India. Certificate in Digital Marketing is a programme designed by marketers for marketers and is the only course in India that carries international accreditation, which will make the certificate holder highly sought after by employers.

NIIT offers certificate course in Digital marketing and professional Diploma in digital marketing, mobile marketing, SMM, and search marketing.

16. Avagmah  – Avagmah is one of the fastest growing online education company in India offering industry relevant online continuing education degree and certificate programs for working professionals. Since 2010, they has shaped careers of over 3000 professionals by providing an array of prestigious yet affordable programs giving its students the professional edge in today’s competitive economy.

Avagmah courses covers the broad foundations of Digital Marketing Management and delves further into the specialist disciplines of SEO, SEM, Email Marketing, Content Marketing, and Social Media Marketing.

Digital Marketing and Social Media Training Institutes in Hyderabad

17. Social samosa  – Socialsamosa have been conducting social media workshops covering all aspects of digital marketing. Since December 2011, Social Samosa has been helping people understand the complicated world of Social Media and how businesses can use it. A pioneer in the Indian social media industry, Social Samosa’s training workshop will equip you with all the skill sets you require to harness the potential of social media for your professional growth! Be it a student, brand manager, or a business owner, they have a course for all that can take you to ropes of social media platforms.

Social Samosa offers various workshop training including Facebook marketing workshops, Social Media 101 workshops, Twitter marketing workshops and more.

17. Digital Nest  – Digital Nest, an integrated digital marketing Training academy has been started to provide various real time job oriented Digital Marketing certification courses to the students and employers. They provide both class room training and online training. Every student who enters into the digital nest will be incubated by student friendly trainers who will ensure that you are job ready by the end of the course. Their courses are tailor made that matches the current industry requirements.

Digital Nest offers training and courses including SEO, SMM, SMO, Analytics, PPC and more

Digital Marketing and Social Media Training Institutes in Pune

19. School of Digital Marketing  – School Of Digital Marketing is an initiative by a team of experienced professionals from Digital Marketing Industry experts. The idea behind this institute is to bridge the gap between their existing education framework and the evolving business landscape. They make an effort to identify such gaps and offer best possible training modules so as to benefit the individual and the industry at large. With the growth and penetration of internet and mobile they believe the basic framework for businesses in future would be based on the convergence of internet and mobile platforms hence they launched their courses over Internet and mobile space.

School of digital marketing offers various courses including digital marketing, SEO, SEM, Double Click, and Email Marketing.

20. InnoServ – InnoServ Solutions Pvt. Ltd. (ISPL) is established by a group of professionals with vast experience in varied business segments. ISPL shall offer solutions and services in diversified areas like Corporate Training, Digital Marketing and University Alliance. They are dedicated to help clients achieve their organizational goals. Presently they have a digital marketing branding training for colleges and institutions to who are seeking to reach maximum people and build strong relationship with their client.

InnoServ offers various courses including SMM, SEM, Online advertising and more.

21. Lipsindia – LIPS India is an initiative by a team of experienced professionals from IIT, IIM and Industry experts. The idea behind LIPS is to bridge the gap between their existing education framework and the evolving business landscape. Digital marketing course @ L.I.P.S is a classroom training program which covers all facets of web marketing. The advanced digital marketing course is jointly run by L.I.P.S and SEED in association to build excellence. This program empowers you to call yourself a digital marketing evangelist. You can work for any digital marketing agencies, internet marketing teams of business setups, start your own website and run business, work as a freelancer or be a part of the web marketing outsourcing industry. Trainees are also eligible for job interview opportunities from LIPS who attend the program.

Lipsindia offers various courses including SEO, Google Adwords, Display Marketing, Social media tools and more.

Digital Marketing and Social Media Training Institutes in Kolkata

22.  Digital Soch – DigitalSoch, the education arm of TechShu, which isn’t a single event, a Facebook profile or website or new age marketing tools. It’s a mix of more than a dozen trends that are changing the businesses – from what they make, how they make to who buys from them, now everything is aligned in a way so that the businesses can tap on the power of digital marketing. Take a look at their digital marketing courses to get an idea on how you can align your Soch (thoughts) to new age marketing and engage your consumers in the right way. Their courses will be very different; it will be 50% theoretical and 50% practical (the ratio will change on the nature of courses) in most of the cases + follow up till you get a hang of it.

Digital Soch offers various courses including Digital Marketing Bootcamp, SEO, PPC, SMO, Email marketing, Google Analytics and more.

Digital Marketing and Social Media Training Institutes in Lucknow

23. Web Next Solutions  – Webnext Solutions excels in providing the complete suite of digital marketing solutions all across the globe that incorporates world class services & industry relevant courses in digital marketing and social media course. Webnext Solutions can even help you in starting from scratch i.e. right from registering a domain and hosting for your business to designing a full fledged website and finally do the complete digital marketing required for the success of your business.

Web Next Solutions offers various courses including SEM, SEO, Digital marketing, PPC, Internet Marketing and more.

24. Niitimperia –  The Indian Institute of Management is one of the six national level management institutes set up by the Government of India. The Institute’s aim is to help improve the management of corporate and non-corporate sectors and public systems, through pursuit of excellence in management education, research, consulting and training. NIIT Imperia Centre for Advanced Learning focuses on professional and educational needs of working professionals. It offers long-term Executive Management Programs (4 to 12 months), Management Development Programs (3 to 10 days) and Customized Programs for corporate organizations. They have tied-up with the best institutes and organizations to provide top-notch education.

Niitimperia courses include Profession diploma in Digital marketing and advance Online adverting program.

Digital Marketing and Social Media Training Institutes in Gurgaon

25. Digital academy India  – Digital Academy is a leading digital marketing training and consulting initiative in India. In last 2 years they have trained more than 5,000 people across the country on courses which empower individuals for both personal and professional growth. Their courses take a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be empowered to develop the advanced knowledge and skills required to implement, manage and evaluate digital marketing strategies. You will learn how to utilize web analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users.

Digital academy India offers various courses including Certificate program in Digital Marketing, Google Web Analytics, Google AdWords and Analytics and more.


5 Essentials Things to Remember While Doing Online Reputation Management


Online Reputation Management

Case Study: The recent case of Deepika Padukone protesting against her cleavage reporting in an abrupt way by Times of India has showcased importance of Online outrage and how a brand should really perform during these times. We are all aware of the fact, Deepika made a tweet and later wrote an open letter to Times of India to which TOI gave a defensive reply instead of apologising or remaining silent made more celebrities, media houses go furious against Times of India.

Though TOI is a giant they should really learn the importance of apologizing at-least when the outrage was Digital and when the media houses are already against the giant brand for competitive or ethical reasons! TOI’s reputation is on stake and the brand should really do something about it than making more remarks on the actress and loosing it all – There is more power to Women after all!

Having said all this, we all know it possibly could be a publicity stunt by the leading actress to promote her movie Finding Fanny! In this article today, I am trying to put across necessary points for a brand to take care of its Online Reputation and act accordingly!

It is interesting to note how more and more business/individuals are investing in online reputation management (ORM). People tend to set up accounts on Facebook, Twitter, and LinkedIn in order build their online brand reputation and personal identity. But that’s is not enough, monitoring and protecting your brand is an important task. An interesting infographic from mashable explain things you need to know to protect your online reputation.

However, we generally face off social media attacks, bad reviews from competitor, off-putting press and forum posts and other negative search engine result that can destroy our brand or business name. So, one should mainly understand that ORM is an ongoing process and requires getting truly proactive. Apart from following various paramount for reputation management you should follow these 5 essential things while doing ORM: resume

Start with Monitoring / Listening –

Start your ORM with monitoring what is already been said. Today, Internet serves as a tool for people to express their views, opinion and even smallest of complaint about a company or person. Customer may leave their valuable reviews, comments and mentions anywhere on your online presence pages. If you have various accounts across web make sure you monitor them often. Biggest thing is they miss out on local listing and other industry specific review sites like Yelp, ComplaintBoard, CitySearch, Google+ Local and Zagat.

While Google Alert is already there to avoid such mistake, you can make use of “Me on the Web” in Google Dashboard that allows to search result for your name. “Your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update,” says Google. Choosing daily, weekly or monthly alert is your choice, but don’t limit yourself also try Hootsuite  and other monitoring tools like TwitterSearch, Socialmention, TechnoratiSearch  to check updates in real-time for further action.

Use Your Brand Name Wisely

First understand having your personal brand identity is necessary even for your business. Because a great website or brand will mean nothing if people don’t know who designed or own it. So, to build your online reputation make sure you register your username and purchase relevant domains. Make use of Knowem that allows you to check for the use of your brand, product, personal name or username instantly on over 550 popular and emerging social media websites.

Your brand name should be appearing on any work that you do online. Use your brand in URLs, titles, social media profiles etc, so that you get maximum hits in search engine result. But unnecessarily stuffing your name everywhere can actually make it look cheap and break your online brand. Also, concentrate on your offline reputation as it will automatically travel online!

Be Up-to-date on Social Media Platforms

Social media platforms have become a part of people’s life today and neglecting them can create bad impression. Nestle for example damaged their online reputation by responding poorly on Facebook for the complaints received about environmental practices few years ago and another case of Such blunders get spread like fire and can potentially damage the brand.

You should pull out time to update and check all your social media accounts because B2C companies use social media to “track and follow up”  on brand mentions. Further, people generally post reviews and comments on it with an expectation of sooner reply. Remember, by paying attention to your online profiles you are engaging with your customer, building customer loyalty and discovering where you need to improve. Make sure you update your status at least once in 2 days and make people read what is posted on your blogs, websites etc. Because the more you engage readers more happy your search engine will be. While people consider most appropriate social network as Twitter, Facebook or LinkedIn, Ning makes it easy to launch your own social network in a matter of minutes.

Follow White-Hat SEO -

With ever changing Google’s algorithm, one cannot survive longer while doing black-hat SEO techniques. Some of the spamdexing practice includes content spinning, keyword stuffing, interlinking, doorway pages and invisible text. Such unethical way of doing SEO is banned by search engines.

Read White-hat SEO Tutorial and follow some of these methods for ORM:

  • For high ranking of keywords always use original and valuable content.
  • Integrate a responsive blog and share interesting content often!
  • Get one-way backlink from high PR sites by creating guest posts on other blogs. Ensure to post as many positive news as possible about your brand through guest blogging or sponsored blog posts.
  • Bookmarking way of Digg and reddit still works.
  • Be smart and place each profile and pages on various servers so that search engine will review it authentically.
  • Google+ profile matters the most, share your content and create a +1 strategy around it

Listen and React Positively

Biggest mistake people do while doing ORM is to respond over defensively to negative feedback. Understand, Internet is huge and you will find lot of reasons why people write a negative feedback. The bigger your brand/company, the more negative feedback you may discover, but note that everything goes under search engine result. In negative comment writers, some may be your competitor but others may actually be your customer with valid complaint. You may find complaints on social network sites, blogs, websites and complaint sites like Pissedconsumer and other 22 relevant sites (click for the list), See how you can deal with them:

  • Don’t be too defensive, just apologize and promise them that they will not have such issue in future.
  • Handle small customer issues before they grow large.
  • Be available to customer to avoid most online reputation problem.
  • Reply within 24 hours or let your customer know the time frame for solving the issue.
  • Make them aware of the steps taken to resolve the issue.
  • Try taking the issue over the phone or offline instead of building the conversation offline.
  • Offer refund and free service when required.
  • Ask people to remove negative comment after resolution.

When just replying doesn’t work, learn how to respond to negative reviews to retain your brand loyalty and online reputation.

Note – Once the issue is solved ask your customer to post a testimonial and product review. Later you can add them to your sites and track them to your social networks.

What is Re-Targeting and Why is it The Next Best Tool for Digital Marketing?


Retargeting advertisements

What is Re-Targeting?

An interesting process that makes your advertisement more reliable, more precise and niche targeted! In this process the advertisers generate a code from Facebook or Google called the Custom Audience or Re-Targeting Pixel code and is integrated with the website.

This code tracks the visitors and places your advertisements on their Facebook timeline. Lets do a simple task:

  1. Visit and go back to your Facebook channel you will start receiving ads from Echovme on your Facebook timeline.
  2. Visit and you will start receiving ads from Dr Paul’s about Hair Loss on your Facebook timeline or on Google Ads Network.

You would have noticed this quite often with e-commerce sites the moment you check out shoes or T-shirts but decide not to buy. You later start receiving ads of the same shoes that you showed interest in on Facebook and Google ad network. In this case, there are different pixel codes raised for different URLs and products in order to make for a precise targeting.

Re-Targeting is one of the smartest ways to impress or haunt your audience. Some people feel excited about the ad and some really get annoyed so you need to be smart enough in creating different ad variants and not to target your customers with the same ad copy!

Always remember, your visitors on website come from across different sources (Twitter, Facebook, LinkedIn, Google Search, Direct visitors and more) and they spend more time on Facebook or they are searching for stuff on Google most of the time! Wherever they land after they visit your site, they see your ads and that’s just the BEST WAY FOR STRONG BRAND RECALL! J

 5 Reasons Why Re-targeting Should be Done:

  1. Re-targeting click through rates are usually higher than other ads.
  2. Helps your brand stay on top of your customer’s mind.
  3. Email marketing is now passé – Re-targeting is the best solution as you are not spamming your visitor’s inbox.
  4. Re-Targeting can help you answer the most common query raised by placing answers on the relevant audience’s timeline.
  5. Re-targeting for a different product or post sale service can also be done post purchase as it shall help you discover a Repeat Customer!

Social Media Day Celebrated in echoVme was Fun! #SMDayChennai


Social Media Day Chennai #SmDay #Smdaychennai

Social Media Day was first recognised and celebrated in 2010 by, a US news and blog site. The tradition has followed till 2014 for the 5th consecutive time, successfully propelling a global revolution that is currently being followed by countries around the world. India too is not far behind.

This year, 4 major Indian cities celebrated Social Media Day on 30th June; Chennai, Pune, Kochi, Vadodara. Kochi’s theme strives to aim for an empowered tomorrow through SM Day. Pune’s Joint Commissioner of Police who joined the celebrations spoke about the implications of Social Media by Pune Police. Vadodara continues its celebrations of The Social Conclave by discussing Social Media’s changing landscape in business, powerful video marketing strategies, etc.

In Chennai, Social Media Day started with an interesting turn of events. The rain blessed us all with a very generous downpour and helped us set in the mood. Conducted by Echovme Digital Marketing services, the day kick started with an Instagram like option – get clicked at our photo booth but choose a prop of your choice displayed alongside the booth. An assortment of sun glasses, hats and ties were displayed, free to choose. One by one the social media enthusiasts arrived, only to be scurried off to the photo booth!

Enthusiasts present were beginners, experts, students and social media aficionados who could not have asked for a better meeting. After the round of introductions, the fun began. As addiction yielded formidable results, the inevitable question on whether it’s for the good or for the bad was popped. There was uproar and the discussions started pouring in: social media will become a virtual disease in years to come, but hey, how many times has a blood requirement status was shared and saved someone’s life? Alright then what about cyber bullying, suicides, stalking and the like stemming from social media? Yes but ain’t it the individual’s responsibility to draw the line and think for one self? During the many power cuts Chennai faces, don’t we all peek into our neighbors’ to check if the power cut is not just our house? Likewise, social media is simply an updated version of peeking into each others’ lives. Don’t you all agree? And what about the many scams that circulate social media? The pretends and wannabees? But hey, aren’t they all haunting us in real life too? But for the shy and socially awkward, social media is the place to be. I can be myself. I have a very active following and have made quite a number of friends too! But…the discussion went on and on! The event was live tweeted with hashtags #SMDayChennai and #echovme.

The objective of Social Media Day is to educate and engage, too. Social Media Tambola (desi version of Bingo) served well the purpose. What is the profile picture size of Facebook? The first Instant Messaging tool? What’s the 2nd biggest and popular social networking site? Were some of the many questions posed to the audience to be checked off the Tambola box. Thus, some social media gyan were also induced in the minds of the audience. The winners were presented with a copy of my book, “Social Media for Business”

 But the fun part was yet to begin. Confession pages on Facebook can be passé but not on Social Media Day. The audience was asked to ‘fess up their confessions and their most embarrassing moments. It was no surprise that hacked statuses were one of them, accidental ‘Likes’, public bashing were a notable few.  Social Media for business soon took over the discussion with inputs and doubts.

A quick photo session and feedback was followed by dinner. The night of selfies, tweeting and brainstorming sessions ended with the ideal networking touch, by exchanging of social media identities with promises to connect and network.

Check more images about the event here: Social Media Day in Chennai pictures!