I am happy to announce my first book ‘Social Media for Business – Stories of Indian Brands’ is now released and is available for purchase.
It would be to wear blinkers, to dismiss Social Media just as a socializing individual-oriented platform. Indian brands are soon realizing that Social Media can be hotspots to reach their audience on a personal level. But unfortunately, the realization stops with just that.
Social Media: Stories of Indian Brands takes you, through thoughts, illustrations, examples and proven models to go beyond just the realization. I have effortlessly illustrated my Social Media philosophies by giving a insider overview of the challenges and opportunities for Indian brands to turn to authentic execution of branding in Social Media – the phenomenon that has already delved deep into the Indian fabric.
This book will help you learn how Social Media can be perceived from different aspects of business. This book is filled with case studies, tips and perspectives on how social media is a virtual world that provides various business opportunities apart from regular business networking.
Have you ever noticed that bad news or negative experiences/reviews about a product or a brand spreads faster when compared to the positive or good qualities of the same? For example, you go to a restaurant and spend a good time with your loved ones there, you probably will remember the experience; however, in most cases, you will not really share it; alternatively, if overwhelmed, you will definitely share it with your friends when there is a discussion on food or restaurants in your city. On the other hand, when you face a bad experience, you will want to share it with a lot more people so as to caution them to not to eat food at the restaurant that has not treated you well and this puts the reputation of the restaurant visited on stake.
In this blog post I am highlighting how important it is for Brands to consider managing their reputation online:
1. Social Media Reputation Management (SMRP) Takes Your Brand One Mile Ahead: Imagine that you are walking by road along with a friend complaining about how poor your air conditioner is and all of a sudden a person dressed in professional attire bumps in and introduces himself as the service manager of the same brand whose air conditioner is poor and extends his hand to serve your problem, how satisfying you would feel? In a social media scenario, a listening brand can easily listen to the concerns in conversations (on social networking sites) or the not-so-direct casual concerns (but brand manager gets to know by running a research on the brand name using listening tools) and reach out to them with the solution or pacify customers that the brand is concerned about the problem faced and it shall be soon solved. A brand talking to its customer on social media is definitely the first step to humanize the brand and it also takes your brand one mile ahead.
2. SMRP Controls the Negativity in the Air: On social media, a conversation spreads like wildfire; the sooner the brand intervenes the negative conversation, the faster it’s controlled. If a brand takes necessary steps to find out the root cause of negative conversations on the web, it can contact those individuals and try to control the negativeness to spread further.
3. Reputation Management May Bring Positive Word of Mouth: When a brand manager contacts the customer who has suffered an issue and tries to get the issue sorted in time, the unhappy customer overwhelmingly reports back to the social media on how the brand had responded to its concerns and solved it. This in return helps save the brand’s reputation as the one who was cribbing about it is now talking good about the brand. This completely helps brand save its reputation online. Provided that the company representatives should request customers to share about the concerned solved issue on social media. Airtel practices this in India while solving customer issues via social media.
4. Online Reputation Management (ORM) Makes Your Brand Distinct and Visible: Today, every industry has many players and customers have a wide variety of choices to pick from the brands of their choice. For example, in telecom, apparels, fashion, food, and retail chains, each and every category has got many players. Shifting brands or products is an easy choice for customers; to retain the loyalty factors of customers, a brand goes an extra mile by having better customer support, giving extra warranty, offering free services, etc. Reputation management on social media can help your brand be visible and distinct and gain attention of marketing thought-leaders. Reputation management tactics helps in reputation enhancement.
This is an excerpt from my book Social Media for Business.
In this digital age, social media has become an important part of our daily life. Most of us check news feeds, posting tweets and do other social media activity before doing anything else in the morning. Social media have become the number one activity on web. Social media platforms initially may looked like it was created for keeping in touch with friends and family, but people have explored tremendous ways to use this platform. Companies/individual entered social media to expand and maintain their online reputation. Politicians, film stars, musicians, singer, sports persons or anybody for that matter have used these platforms to engage and expand. Last year it was around 1 billion people registered for social media, but in just 1st quarter of 2013 Facebook users have reached to 1.11 billion. Here we bring you more such interesting facts and figures about social media 2013.
Facebook Facts 2013
14. There are over 500 million users of Twitter with 288 million monthly active users
15. 400 Million tweets were sent each day as of March 2013 (http://mashable.com/2013/03/21/happy-7th-birthday-twitter/)
16. Since last year Twitter encountered 44% of growth in active users
17. Every day 1 Million new accounts are registered and more than 11 every second
18. 92% of retweets are based on “interesting content” 28% are due to inclusion of “please RT!”
19. Barack Obama’s victory was the most retweeted tweet
20. Twitter is available in more than 25 different languages
21. Number of LadyGaga follower on Twitter is equal to the population of four New York Cities
22. Twitter’s fastest growing age demographic is 55 to 64 year olds with active users of 79%
23. Average of 200 million monthly active users with 400 million tweets sent per day
24. 60% of Twitter users access it from mobile
25. Approx 20 million user ids are fake
26. Pages that get more than 1,000 likes gets nearly 800 website visit a day
LinkedIn Facts 2013
27. There are over 225 million users of LinkedIn
28. 3 Million companies have created Company Pages to connect with professionals on LinkedIn (http://blog.linkedin.com/2013/06/27/3-million-linkedin-company-pages-infographic/)
29. 200 countries and territories have geographical reach of LinkedIn
30. For 61% users, LinkedIn is their primary professional social network site
31. Total number of LinkedIn groups are 1.5 million
32. 50% of LinkedIn users have their Bachelor’s or Graduate degree
33. 81% of users at least belong to one group
34. 42% update their profile information regularly
35. 75,000 developers are using LinkedIn’s API
36. LinkedIn has over 3700 employees
37. LinkedIn purchased Slideshare in $119 million
38. Two new users join LinkedIn every second
Pinterest Facts 2013
39. There are over 48.7 million users of Pinterest
40. Pinterest is heavily used by female users with 79%
41. Pinterest is the fastest growing social network than Facebook and Twitter
42. It is now third most popular social network after Facebook and Twitter in US
43. 80% of total Pinterest’s pins are repins
44. 9 million users have connected their Pinterest account to Facebook
45. Delicious is the most followed brand with 6.9 million followers
46. Garlic Cheesy Bread is the most repinned Pinterest Pin
47. Food is the top category on Pinterest with 57% discussing about food-related content
48. American users spend an average of 1 hour and 17 minutes on Pinterest
Google+ Facts 2013
49. There are over 500 million monthly active users of Google+
50. 625,000 people join Google+ every day
51. Google+ is male dominated social network with 67% male users
52. 80% users login at least once a week and 60% users login everyday
53. Every day a Google+1 button is served more than 5 billion times
54. 40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities.
Instagram Facts 2013
55. There are over 130 million monthly active users and 7.3 million daily active users.
56. Average number of photos per Instagram User is 40
57. MTV is the most followed brand with over 1.2 million followers
58. Instagram get over 8500 “Likes” per second
59. More than 5 Million photos uploaded every day on Instagram and 4 billon shared since beginning.
YouTube Facts 2013
60. There are over 1 billion unique monthly visitors
61. Every minute 700 YouTube videos are shared on Twitter
62. The figure of hours spent watching videos every month went up to 6 billion when compared 4 billion last year August
63. The interface of the YouTube is available with localized versions in 57 countries, one territory and a worldwide version.
64. “Gangnam Style” is the most watched video with over 1,675,854,966 views followed by Justin Beiber’s “Baby” with 869,389,608 views.
Others Social Media Facts
65. 4.2 billion people use mobile device to access social media sites
66. 15% of total US mobile web users spent time on social networks
67. Social media generates almost double the marketing leads of trade show, telemarketing, daily mail, or PPC
68. Last six months became more important to 21% of marketer on social media
69. Women check out a brand’s social page more often than men
70. 25% of social media users don’t bother to update their privacy settings
71. Users following brands on social media have increased to 106%
72. 23% of marketers are investing in blogging and social media this year
73. Around 46% of web users turn to social media for making purchase
74. 75% of people use social media to find or share information about brands
75. 60% consumer says the integration of social media makes them more likely to share.
Till Tuesday 11th June 2013 ‘Hashtags’ were rumored to be part of Facebook, but on 12th June 2013 Facebook officially announced that ‘Hashtags’ feature will soon be rolling out to all the profiles across the world. Hashtag is a feature that is smartly copied from Twitter, Instagram, Pinterest and Google+. However, Twitter was the first social networking site to invent usage of Hashtags to collaborate tweeters under one single roof of a topic.
Hashtag is charm of Twitter! It helps us express with the community! It helps us be part of conversation without being part of communities! Hashtags is a marketer’s best friend as many marketers across the Globe use Hashtag feature for brands to host contests and become locally, nationally and globally trending – making the word of brand reach out to most & more!
Hashtag distinguished Twitter from Facebook apart from its 140 character messaging service.
Hashtag = Twitter’s Unique Selling Proposition!
Many brands globally are using Twitter mainly for two purposes:
Facebook Hashtag = Could be Death of Twitter – Read How!
Before I proceed with my thoughts on it, carefully read these lines from Facebook’s blog post:
During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook – roughly a Super Bowl-sized audience every single night. The recent “Red Wedding” episode of Game of Thrones, received over 1.5 million mentions on Facebook, representing a significant portion of the 5.2 million people who watched the show. And this year’s Oscars buzz reached an all-time high on Facebook with over 66.5 million interactions, including likes, comments, and posts.
To date, there has not been a simple way to see the larger view of what’s happening or what people are talking about.
To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook.
The above lines from Facebook Blog is a clear evidence – Till date people were discussing about a particular incident on Facebook but it had no mass ‘collaboration’ point which was a distinct feature of Twitter. People on Twitter discussed TV serials, Sports, Disasters etc. and were united together under a common roof of Trending Topics!
Don’t you remember how popular Indian Sports – IPL created charm for #PepsiIPL on Twitter and how the Umpire used to interact with Tweeters who directly tweeted him while he was giving live commentary.
You must also be aware that Indian Reality Shows such as India’s Best Draamebaaz on Zee TV encouraged people to tweet their opinions with #IBD bringing the merge point of traditional and social media.
Any day, there are more Facebook users than Twitter users! People spend more time on Facebook than on Twitter (at least in India).
In India there are about 60+ Million Facebook users and hardly 20 Million Twitter users. ‘Hashtags’ for many in India will be a completely NEW thing – they would give Credits to Facebook any day as they have never used Twitter before!
Posts remain stagnant on timeline for a particular point of time on Facebook but flows like water on Twitter and hence it is clear Brands, Reality Shows, Sports league will slowly shift the ‘Hashtag’ based activities from Twitter to Facebook.
When influencers move, audience will move too!
We will slowly start using hashtags on Facebook! Start participating in all the ‘Hashtag’ based contest and activities hosted by brands on Facebook!
What other Feature did Facebook Copy from Twitter?
Looking at it from all possible perspective, I am fearing one of my favorite most platforms – Twitter might loose its charm if Facebook hashtags comes into the scene. What’s your take? Do you think Facebook Hashtags will impact the growth and usage of Twitter?
Image Source: Perizhilton.com