Top 5 Digital Marketing Courses in India – A Comparison Study

Being a digital marketing professor myself, I always advice my students that learning digital marketing is the best investment that they can do for their career in terms of both time and money. Because people’s buying habits have changed and will keep changing. Businesses need people who can get their products/services in front of their target audience’s eyeballs.

With the digital marketing industry in India projecting an enormous growth potential and with many students, recent graduates and young professionals looking to get on the digital marketing bandwagon, digital marketing courses are the need of the hour as they provide the prerequisites to excel in this field.

Earlier in my blog, you’d have come across the 50 best Digital Marketing and Social Media Training Institutes in India. This time, I’m going to go a bit in-depth & compare the country’s top 5 digital marketing course providers. While the former would have given you too many choices to choose from, this one will surely break the clutter and will let you decide the best for yourself.

While I know most of the websites/companies/institutes offering digital marketing courses in and out, here are 5 of them that I know for sure will offer you exactly what you’re looking for.

#1. Digital Vidya:

Founded in 2009, Digital Vidya is a company built exclusively for digital marketing and data analytics training. Having trained over 20000+ professionals from 10000+ brands in more than 1200 training sessions, it’s apt to say that Digital Vidya is Asia’s leading Digital Marketing & Data Analytics training company.

About the Founder: 

Pradeep Chopra is the CEO and Co-founder of Digital Vidya. A digital marketer by passion, he has been part of this industry for over 17 years now and has personally trained over 1500 professionals including CXOs’ across ASIA. He is also one of the most sought after speakers in digital marketing and entrepreneurship.

Lead Instructors:

To date, Digital Vidya has 38 lead trainers and 8 guest trainers each of them being an expert in their respective field. Key trainers include Aashish Chopra, an award winning viral video marketer and Kapil Nakra, co-founder of Digital Vidya.

Course Details:

They offer 9 certification courses as of now available in both weekday and weekend batches. If you’re a fresher or someone looking for a career change, you should take up their flagship 6 months certified digital marketing master (CDMM) course which will cost you Rs. 49,900 + service tax.

If you’re looking to specialize in a specific field, they also offer:

All these courses are online, instructor led & come with lifetime access, research-based internship, support and come with Govt. of India certification. They also provide placement assistance to all the professionals who clear the certification.

If you wanna avail a demo to experience their live session. Click on the button below: 

Register For A Free Demo Session From Digital Vidya

#2. Edupristine

Established in the year 2007, EduPristine has a global presence and is one of the leading digital marketing training institutes in India. Having trained over 15000+ professionals through a network of 1,500 expert trainers and 25 courses, they have established themselves as pioneers in this field.

About the founders:

People in the backstage include Pawan Prabhat, Paramdeep Singh, Atul Kumar and Sarita Chand, who are experts in the area of investment banking and private equity, having worked in organizations such as Goldman Sachs, Crisil – A Standard & Poors Company, Standard Chartered and Accenture.

Lead Instructors:

Edupristine follows topic expert model of training and invites digital marketing experts from various organization to take the sessions as per their skill sets.

Course Details:

The 12-session digital marketing training covers:

  • Basics of digital marketing
  • Web analytics.
  • On-page SEO.
  • Off-page SEO.
  • PPC marketing.
  • Video Marketing.
  • Social media marketing.
  • Content marketing.
  • Email marketing.
  • Affiliate marketing.
  • Lead management and growth hacking.
  • Mobile marketing and project review.

They offer both online and offline training models. The former will cost you Rs. 24,000 + applicable tax for 48 hours of training while the latter will cost you Rs. 36,500 + applicable tax for 60 hours of training. Both include access to forum, course materials, preparation for adwords certification, hands-on practise and a certification of excellence (Provided you score 50% & above in the final exam).

#3. Upgrad

Founded in 2015, Upgrad’s vision is to help marketers understand marketing as a whole rather than just focussing on just piece of the puzzle. Their training methodology includes three components – learning specific aspects of different marketing concepts, experiencing these concepts by listening to experts talk about their challenges, and application of these concepts for real-life business needs. UpGrad is just 6 months old i nthe industry but already trained about 300+ marketers in 3 of their batches. UpGrad with the kind of faculty from MICA a

About the founder:

Ronnie Screwvala is the co-founder & chairman of this Mumbai based ed-tech startup. He is a serial entrepreneur and philanthropist. He was also the founder & CEO of UTV group.

Lead Instructors:

Upgrad has put together an amazing lineup of instructors comprising of faculty members from MICA and other industry experts. Key profiles include Karan Sarin, CMO @ Razorpay and Kavita Jhunjhunwala, Founder and Head of Digital @ Click Asia.

Course Details:

Their 5 month PG Certification in Digital Marketing and Communication program will help you learn digital strategies and tools on website building, SEO, SEM, Display, Social Media, Remarketing, Email, Mobile Marketing, Inbound, Content, Analytics, Sales Integration, Digital Communities & Building Digital Marketing Plans.

Their mode of teaching is purely online and will cost you Rs. 70,000 + 15% tax. This is a bit costly than other providers out there, but I can assure you it’s every bit a worth because of the top quality of this program. Apart from the usuals they also provide career support and MICA certification to help you fulfill your personal objective behind pursuing this certification.

If you want to enroll for their June – Nov 2017 program, Click here!

#4. Delhi School of Internet Marketing

Started in 2011, DSIM has trained 13,000+ professionals in 390+ batches with a trainee rating of 8.6/10. DSIM is also India’s 1st and only premier Google partner training institute.

About the Founder:

Kunal Choudhary is the founder of DSIM. He has 8 years experience in this field and has worked with top brands like snapdeal, myntra, flipkart, fashionandyou, jabong to name a few.

Lead Instructors:

To date, DSIM has 3 full-time trainers and one guest trainer. Key profiles include Kunal Choudhary, an affiliate marketing expert and Sahil Vohra, a search engine marketing expert.

Course Details:

Their advanced digital marketing course is ideal for all professionals, entrepreneurs & job seekers in India. It covers 17 modules of marketing costing Rs. 56,450 + 15.00% S.T.  wherein you learn almost everything you’d require to become an expert in this field. Also at the end of the program, you will have 9 certifications in your resume including their very own Industry Recognized DSIM Certificate.

They offer offline training in select cities in India, whereas their online instructor-led training is available for worldwide to access. They also offer 100% placement assistance to their trainees.

If you’re interested in availing a free demo session, click here!

#5. Simplilearn

Started in 2009 as just a product management blog, this San Francisco based online education company has now trained over 500,000+ professionals across 150+ countries through 400 training courses and 2000+ Qualified trainers

About the Founder:

Krishna Kumar is the founder and CEO of simplilearn. He is Information Technology entrepreneur who has successfully built new business and great places to work.

Lead Instructors:

One of the Digital Marketing trainers is Nick Bathla, Digital Marketing Regional Trainer at Google.

Key course advisors include Lilach Bullock, a social media marketing expert, Forbes women top women social media influencer and Stephane Hamel, Google Product Strategy Expert, Expert Data Analyst.

Course Details:

Their Digital Marketing Certified Associate Training (DMCA) program will help you master tools and platforms such as Google Analytics, AdWords, Twitter, YouTube, Facebook and the way of reaching the masses using them.

Their teaching comes in two bundles – Self-Paced learning and online flexi-pass. The former will cost you Rs. 12,999 and offers 6 month access to content while the latter will cost you Rs. 20,999 and provides additional access to instructor-led sessions and job assistance. They also offer specific courses as well.

You can see the top 5 providers of digital marketing training listed here. So, in a nutshell:

Institutes Website Year Started About Founders
Digita Vidya digitalvidya.com

2009

Pradeep Chopra
EduPristine edupristine.com

2007

Pawan Prabhat, Paramdeep Singh, Atul Kumar and Sarita Chand
SimpliLearn simplilearn.com

2009

Krishna Kumar
UpGrad upgrad.com

2015

Ronnie Screwvala
DSIM dsim.in

2011

Kunal Choudhary
Institutes No of Instructors Key Profiles Free Course
Digita Vidya

46

Kapil Nakra, Aashish Chopra  
EduPristine

 

 

 

SimpliLearn

 

Nick Bathla  
UpGrad

18

Kavita Jhunjhunwala  
DSIM

4

Sahil Vohra  
Institutes Courses Offered Courses Type Cost
Digita Vidya CDMM + 8 other specific certification courses

Online, Offline (Corporate)

Rs. 11, 900 to 49,900 + GST
EduPristine Digital Marketing Certification course

Online & offline

Rs 24,000 to 36,500 + GST
SimpliLearn Digital Marketing Certified Associate

Online

Rs. 12,999 to 20,999
UpGrad PG Certification in Digital Marketing & Communication

Online

Rs. 75,000 + GST
DSIM Advanced digital marketing

Online & Offline

Rs 56,450 + GST
Institutes Certificate Associations Certifications Offered No of Students
Digita Vidya Vskills Digital Vidya and Vskills will jointly offer CDMM

20,000+

EduPristine Microsoft IT Academy Program Certificate of Excellence in collaboration with “Microsoft IT Academy Program” 

15,000+

SimpliLearn

None

 

500,000+

UpGrad

MICA

Post Graduate Certification in Digital Marketing & Communication from MICA and UpGrad

3 00+

DSIM

None

 

13,000+

Still having trouble choosing the one? Have some questions in mind? Shoot!

  • debeshi Chakraborty

    Thanks Soravjain.I realy like the blog, will be sharing it with my peers.I personally recommenf Digital Vidya as it has a process which brings out the most effective- self from you.Looking forward to have more on ‘new-age’ topics.
    Best,
    Debeshi.
    Founder.Dezinecareers Global Private Limited

  • Dear Sorav thanks for sharing the information, I would like to know about the GST in training & education industry. According to the Govt. they have exempted Training from GST charges then why these institutions are charging the same?