The year is coming to an end, and we can see more and more platforms focusing on the word of the year, ‘privacy’. From Twitter hiding tweet replies to users, Facebook allows brands to control ad placements, to Facebook removing the option to add friends in live-stream and Instagram testing a new layout for IGTV, this month saw diversity in the...
A quick five minutes on social media and you would come across a number of contests run by brands, influencer and others. For me, running interesting contests are one element that gives you a chance to explore new avenues, interact with like-minded people and come up with crazy pioneering ideas. I’ve run a number of contests on my social media...
It is that time of the year when every individual and business owner would like to compare and boast about the savings they have made through some amazing deals. Black Friday is marked as the start date of the holiday shopping season. Most vendors try to beat the competition by offering deals well in advance and some continue even after Cyber...
It’s amazing to see how digital marketing and social media has grown over the years. In 2011 there were only around 50 agencies in India, now the number has skyrocketed to 710. Yes, digital marketing agencies are growing in India at a tremendous pace and so is the demand. It is also interesting to note how digital marketing has an overwhelming...
2020 is almost here, and we can see the platforms finally rolling out all the significant updates they planned for the year. However, we can already see them prepare for the next decade with some of the basic updates seen this month. Where will they lead to? From Instagram testing ‘TRY ON AR’, Snapchat’s ‘Dynamic Ads’, to Facebook’s...
