Considering 200 million Instagram uses visit at least one business profile every day and a potential Instagram advertising reach is 849.3 million, creating a sponsored ad that reflects your brand can be an effective way of using Instagram for marketing. This platform is no more just a photo and video sharing app, it is been used phenomenally well by many businesses/individuals to build their brand. Over the years, Instagram has emerged as one of the most important social media platforms for marketing.
Instagram has over 1 billion monthly active users and it is interesting to note that over 80% of Instagram users follow at least one business profile here. So, for a marketer, building an audience on Instagram has to be a priority, because this platform has potentials and it is evolving continuously. However, many people are not aware of how to make the best out of story ads and other ways to make money on Instagram. You can learn Instagram marketing by trying the best free instagram marketing tools or by taking up an effective Instagram marketing course. Let’s first understand why you should choose Instagram for your business.
Why use Instagram for Business?
Instagram is the best platform for Emotional Marketing – If you are on Instagram, you already know that storytelling is a huge part of the marketing strategy on Instagram. The audience here increasingly makes purchases driven by feelings (happy, pride, sentiments, passion, trust, etc) and not much of logic. 62% of users became more interested in a brand/product after seeing it in stories. So performing emotional marketing by using evocative images and videos can be a lot more effective on this platform when compared to other social media platforms.
Visual Content Perform Better on Instagram – Focusing on visual aesthetics is one of the most effective characteristics of Instagram. Visuals have the power to inspire people immediately to look at the brand’s profile and also to follow. 32% of marketers believe visual images are the most important form of content, while 51% of B2B marketers prioritize generating visual assets as a part of their content marketing strategy. If you know how to create great visual ads, Instagram is the way to go.
Brand Engagement Rate is Lot Higher on Instagram – The user engagement rate with a brand post is much higher when compared to Facebook and Twitter. Brand Engagement on Instagram is around 4.21%, while Facebook is at 0.07% and Twitter recorded 0.03%. That is 58 times more engagement per follower than Facebook and 150 times more than Twitter. For better ROI and brand engagement, you must learn how to get to build a brand on Instagram.
Marketing on Instagram is Easier than said – Building followers can be tricky, but it sure is fun. Instagram is all about capturing moments, you don’t have to post your business hours or share if their friends visited your store before. It is used to engage and that’s what makes it so effective when it comes to gaining popularity. Tell your story by adding value to your followers’ lives and you will automatically see authentic leads coming your way.
There are many more benefits of creating an Instagram marketing strategy, but to maximize your effort you must first learn how to market on this platform. Here are some of the best Instagram marketing courses that help you remain consistent in your efforts.
Top 10 Instagram Marketing Course and Guides Online
#1 Sorav Jain – Instagram Influencer Mastery Budle
With Sorav you can discover how to become a highly paid influencer on Instagram in 2020 and opt for his tremendous course on Instagram Influencer Mastery. The course curriculum is extremely powerful in terms of how to build a brand and converting followers into customers. It is one of the best Instagram marketing courses you will come across that you can complete and master in just 5 weeks. So, learn how to use Instagram, from beginners’ level to advanced and updated techniques, with easy to understand online video tutorial by the industry expert now!
Course Fee – 13,999
Sorav Jain is an entrepreneur, digital marketing and social media expert. CEO of digital marketing agency echoVME, Sorav Jain by now has conducted hundreds of workshops, seminars, and training associated with digital marketing and social media. Sorav has offered an in-depth digital marketing course for free in both Hindi and English and currently offering a free webinar on how to become a highly paid digital influencer.
This particular course is an easy-to-understand step-by-step guide on how to make money on Instagram. It is a 12.32-minute long video explaining every small detail on how to grow your followers, how to select the right niche, how to get best out of sponsored ads, best tools and more. This guide can help you make money on Instagram even if you have never used Instagram before. You can subscribe to Sorav’s YouTube Channel to get the latest updates and free digital marketing lessons.
#2 Umedy – Instagram Marketing 2020: Complete Guide to Instagram Growth
Umedy is a reputed online learning platform with over 100000 courses and 24 million students. Umedy has many digital marketing courses and social media courses amongst which Instagram Marketing Courses are followed by millions of students. This particular online Instagram marketing course is hosted by Benjamin Wilson from Entrepreneur Academy.
This course teaches how to attract hyper-targeted Instagram Followers, convert them into paying customer and expand your brand using the platform. It includes 5.5 hours on-demand video, 8 articles, 53 downloadable resources, full lifetime access, and course completion certification. The course covers everything from setting up a powerful Instagram account to attract real targeted followers and grow your business on the platform.
Course Fee – 12,800/-
#3 HubSpot Academy – Developing an End-to-End Instagram Marketing Strategy for your Business
HubSpot Academy is one of the best places to learn about inbound marketing, sales, customer service and more. People like HubSpot because they offer bite-sized lessons for people looking to grow their business. This course from HubSpot Academy is hosted by the very knowledgeable Crystal King, who mainly focuses on teaching social media strategy.
This course focuses on teaching how to build and implement a successful organic Instagram marketing strategy. It has 4 lessons, 13 videos, 3 quizzes and 1.35 hours of completion time. The course curriculum includes the elements of a successful Instagram marketing strategy, creating remarkable Instagram content and how to get more Instagram followers. These modules will cover everything that a professional will need to set up a brand and promote it.
Course Free – Free
#4 Neil Patel – The Marketer’s Guide to Instagram
Co-founder of Crazy Egg, Hello Bar, and KISSmetrics, Neil Patel is widely recognized as a digital marketing guru. He had been kind enough to share his knowledge on everything from SEO to blogging and digital marketing. In an interview with Neil Patel, we discovered doing 12 to 24 stories on Instagram in a day by breaking into different intervals can be great for business.
Although this is not a course on Instagram marketing, it is an inclusive guide that includes how to get started on Instagram, grow your followers to user-generated content, using hashtags in the best way possible and how to do influencer marketing on the platform. Data, statistics, and screenshots make the guide interactive and interesting. Book mark this course and come back whenever you need some useful advice on Instagram marketing.
#5 Social Media Examiner – Instagram Marketing: Your Complete Guide to Instagram Success
Founded by Michael Stelzner, Social Media Examiner strives to help millions of marketers in discovering how to uses social marketing to connect, engage and generate leads. This particular guide is a pool of resources that can push your Instagram marketing efforts at its best.
The guide is segregated in various sections including getting started on Instagram, using Instagram tools, improving your Instagram Marketing, advertising on Instagram, how to run a successful contest and more. This guide is full of links, tools and blog posts having advice and steps to understand better about Instagram. You will also find tips, tactics, and strategy related articles that can help you develop a successful Instagram marketing plan.
Course Fee – Free
#6 CreativeLive – Growing Your Audience on Instagram
CreativeLive is an online education platform that designs live classes in the field of photography, art, marketing, business, entrepreneurship and more. This course is conducted by Pei Ketron, who is a photographer, traveler, and educator from San Francisco. In this particular course, he teaches about expanding your business using Instagram. That includes best practices, growth strategies, creating powerful visual content and more.
This course has 13 video lessons, 2h 2m of class content, lifetime access, streaming, and offline access and 100% satisfaction is guaranteed. The course modules are divided into step by step guide explaining why Instagram, how to step up a profile, how to leverage hashtags, do and don’ts and more.
Course Fee – $9
#7 Later – Instagram Training
Later is an Instagram Scheduler and Social Media Platform where you can visually plan, schedule and analyze your posts for Instagram and other networks. This website has an easy-to-understand free Instagram Training course, which deals with the latest and trendy information about the platform.
This guide can be very helpful for beginners as well as experts because they keep updating their courses and add real growth strategies with the latest updates. The course has downloadables, videos, how-to guides, and case studies for better understanding. Course modules include how to create an Instagram Content Plan, Instagram for business, Instagram stories templates and more.
Course Fee – Free
#8 Proideators – Instagram Marketing & Advertising Certification Training
Proideators are one of the leading online certification training providers covering all aspects of digital marketing. They specialize in both online and classroom training. They have experts for every training module that tries to create a successful learning experience for the students. These are certified professionals sharing a powerful resource pool of tips, tricks, and great advice.
Instagram Marketing course components include – how brands are using Instagram, targeting people, developing an action plan, make money using the platform and more. You will also learn the kind of content one should avoid and how to integrate Instagram content across all channels.
Course Fee – NA
#9 Lynda – Marketing on Instagram
Lynda is an online learning portal having courses on digital marketing, web developer, graphic designer, digital illustrator and more. Marketing on Instagram is an online course hosted by Anson Alexander. The course introduces you to the key features and digital marketing strategies, which can boost your sales and online presence using Instagram.
The course duration is 1h 50m long and the module covers – getting started with marketing on Instagram, Developing a strategy, implement marketing campaigns, marketing with stories, fine-tune your content, additional considerations and more. You will also get amazing tips and secrets to help you steer the Instagram community like a pro.
Course Fee – Free Trail for a Month
#10 Wishpond – The Ultimate Guide to Instagram Marketing for Retailers and Brands
Wishpond helps marketers in creating vibrant landing pages, track leads, online advertising, lead management and more. This course is particularly beneficial for retailers and business owners. You will find 8 effective ways to increase sales using Instagram in this guide. It highlights the importance of pictures with high quality, getting involved with the community, geo-tagging features, the best time to post and more.
Course Fee – Free
Are you interested in becoming a highly paid Digital Influencer?
This will be a LIVE session with me, SORAV JAIN, who will teach you step by step on the DIGITAL INFLUENCER MODEL.
In the last 10 years, I have worked with a lot of Influencers all over the world.
You will learn:
1. How to find your “Hyper-niche” as an expert
2. The Components of becoming a “Digital Influencer”
3. How to ultimately create your money making digital ecosystems.
4. How to grow your Instagram Followers to 10k in 30 days.
By the end of this session, you will be able to take action and become an Influencer in your field and you can attract 7C model of an Influencer.
Abundance is on your way! Come Join me for this fantastic LIVE webinar!