Getting The Strategy Mode On!
- Introduction to Social Media
- Designing the Right Social Media Strategy. (With Workbook)
- Understanding Your Social Media Type (With Workbook)
- Picking the Right Social Media Tool and the Purpose (Facebook, Twitter, LinkedIn, YouTube, Slideshare, Pinterest, Blog, Quora)
- B2B and B2C Strategic differentiation in approach.
- Getting Started with Facebook Advertisements, Running Your First Lead Generation Ad Campaign.
Gear Up For Some Execution!
- Designing Facebook Advertisements using emotional context, rational context, triggering factors, social proof and right call to actions.
- Advertisements that worked for our brands (Case Studies)
- Introduction of Long Haul Campaigns – How to create 5 compelling posts for your brand that can add magic.
- Understanding LinkedIn Advertisements (Lead generation, sponsored posts, and InMail)
- Drafting smart cost-effective LinkedIn InMail strategy using Why. What. How. Methodology.
- Creating Instagram strategies that can help you grow followers.
- How to tell your brand’s stories on Instagram.
- Content Bucket workbook.
- Social Media Marketing Success Case Studies.
- Way Forward.