Many doctors today don’t just worry about their patient’s health but also about what patients will talk about them on Social Media channels. Digital Marketing is becoming the need of the hour for hospitals, healthcare and doctors as a patient today majorly searches for things online.
Patients are either searching for symptoms and solutions or are looking for specialists in specific.
Today, people have become critical and would like to share their experiences online, especially negative ones.
Practo, Google and Facebook reviews are the most used touch points by patients who are extremely satisfied and extremely dissatisfied.
In India, digital marketing for healthcare, hospitals and doctors is one of the very hot segments as some doctors today are also good marketers. You can sense that through their hoardings, in clinic branding and their enthusiasm for learning about digital marketing.
I had the privilege to host three sessions, one for Medicall – India’s largest conference and exhibition for medical equipment and other Ophthall – Largest conference for eye doctors and eye care exhibitors.
Session 1: Ask All – Digital Marketing For Healthcare (Duration: 3 Hours, Date: 27th July, 2018)
(Image 1 caption: Sorav alongside other panellists)
At Medicall, I invited other panellists alongside: Faheem Ahmed, Suneil Chawla, Siddharth Rajasekar and Deepak Kanakaraju.
The session was titled “Ask All @ Medicall”
(Image 2 caption: Sorav taking over the session)
Concept was to introduce digital marketing to participants first, followed by rapid-fire with panelists and then the audience was split into three teams asking us different questions, each of these teams later scored a certain number of points on the basis of the quality of the questions and later I as a moderator ask back questions to participants on the basis of the response given by the panellists.
(Image 3 caption: A Doctor asking questions)
Session 2: Roundtable Discussion: Website Strategy & Digital Marketing For Eye Doctors (Duration 1 Hour, Date: 27th July, 2018)
(Image 4 caption: jam-packed session with 50 Doctors)
This was an exclusive session titled 25 Digital Marketing Tips for Doctors exclusively who opted for this session in advance. The session was jam -packed with about 50 doctors in a room with seating capacity of 30 people. The type of questions that doctors raised were:
- How to choose right digital marketer for Hospitals.
- How to reach out to rural India through Digital.
- Why invest in Digital when Practo is helping us.
- How to ensure there is maximum conversion through a website.
- As a doctor, how to get started in the space of Digital.
- How to approach negative and positive reviews.
Session 3: Social Media Marketing For Eye Hospitals (Duration 20 Minutes, Date: 27th July, 2018)
(Image 5 caption: Sorav addressing a larger gathering )
This session was for about 400+ people in a larger auditorium. The session was for about 15 minutes + 5 minutes and I had to rush through few slides on How to begin a Hospital’s Journey on Digital Marketing and had got tremendous response and contacts from doctors.
Thank you Team Medicall and Ophthall for giving me an opportunity to present at your conferences. I haven’t attended such amazing exhibitions in the healthcare space in the past.
Some of the topics I touch as a Speaker on Digital Marketing for Healthcare, Hospitals and Doctors:
- Importance of Personal Branding on Social Media for Doctors
- Content Marketing for Hospitals
- Do’s and Don’ts of Digital Marketing for Hospitals
- Future or Healthcare Digital Marketing – Strategies for 2020.
- Social Media Marketing Strategies for Doctors
- Introduction to Online Reputation Management and Steps to Manage it.
- Social Media Policies For Healthcare Industry.