By the end of 2019, it is predicted that nearly 600 million people (approx.) who would have access to the internet in India. The increase in demand for digital knowledge has increased the number of digital gurus, digital courses and digital institutes in almost every urban city in the country. Most of the professionals have started to work online; also, there is no limit as to who needs excessive digital skills and who doesn’t, because everything is digital now.
A few years back when people started considering digital marketing as a profession, they had to develop all-around skills as there were not many who had the exposure to it. Digital learners now want to develop a niche and become well-versed in that niche. This need for specificity started driving the training centres to provide updated services and adapt to the trend.
Kolkata being the capital of West Bengal is one of the most fast-paced cities in the country. Without a doubt, there are several digital training institutes that offer updated digital learning. However, it is important that you keep your intention in mind and map them to the institute that best suits you.
Here’s a checklist to help you choose the best digital marketing institute:
- Check whether the institute is practicals oriented and uses live projects for training.
- Check if the institution has good brand recognition, you can read a lot of reviews on the internet.
- Do a complete scanning of their online reviews. You will come to know the plus and the minus from them.
- Check the experience of the faculty and their background.
- Check the number of successful students the institution has delivered.
- Check if the institute offers certificates such as Google certification, Adwords certification.
- Make sure that the fee that you are paying for the course is worth it. This includes checking for well-equipped classrooms.
- Check if there is a demo session available. If not, try asking for an online demo at least.
- Try to contact an alumnus of the institution and get some insight.
Let me list down the top 10 digital marketing training institutes in Kolkata.
The list is in no particular order…
#1. Internet marketing school
This training institute is the most beneficial for working professionals as they are flexible with the class timing. IMS offers a certification course in digital marketing that guarantees 12 industry certifications. They also offer an EMI option to ease the students’ fees payment. The other course is called the premium program in digital marketing and offers 16 google certifications.
Current Courses: Certification program in digital marketing/ Premium program in digital marketing
Course fee: NA
Modules: Introduction to Digital Marketing, Website Planning & Creation, E-Commerce Website Development, Search Engine Optimization, PPC Advertising, Online Display Advertising, Google Analytics, Facebook Marketing, Twitter Marketing, YouTube Marketing, LinkedIn Marketing, Instagram Marketing, Pinterest Marketing, Email Marketing, Lead Generation, Inbound Marketing, Online Reputation Management, Google AdSense, Affiliate Marketing.
Address: 2nd floor, 15, Ashutosh Mukherjee Rd, Jadubabur Bazar, Bhowanipore, Kolkata, West Bengal 700020
Phone: 097485 20007
#2. Acesoftech Academy
There’s a 3-months digital marketing course available in Acesoftech Academy. It is also one of the premium digital institutes in Kolkata. It is a part of the reputed web design institute called Suhanasoftech Pvt. Ltd. They offer a wide range of other courses like web design, web development, etc as well. The digital course here is known for Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Pay Per Click (PPC) training.
Current Courses: Digital marketing training
Course fee: NA
Modules: Website planning and architecture, SEO, SEM, SMM, email marketing, digital display marketing, E-commerce website marketing, Adwords, mobile web marketing, blogs, affiliate marketing, content marketing, youtube marketing, Analytics, free website hosting for you.
Address: Ground, 4A, Golam Jilani Khan Road, Topsia Al Hayat Residency, G, Kolkata, West Bengal 700039
Phone: 085839 59528
#3. SevenBoats academy
It is a part of the Seven Boats Info-System Pvt. Ltd and was established in 2011. Apart from classroom training, there is online training & workshops that are available at Seven Boats. There are 3-months certification, 6-months certification and 1 year PGDM you can opt from.
Current Courses: 3-months certification, 6-months certification, 1-year diploma course.
Course fee: NA
Modules: fundamentals, landing page optimisation, SEO, content marketing, google ads, SMM, web analytics, local promotion, e-commerce marketing, video marketing, affiliate marketing, lead generation, earning through freelancing.
Address: Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055
Phone: 080170 49042
#4. Calcutta Media Institute (CMI)
CMI was founded in the year 2011 by the ABP Pvt. Ltd. it offers a PGDM course in digital marketing and various other courses related to media, management and communications. Opting any digital marketing course here would leave you soaking wet in digital skills. The CMI sets a certain standard for digital learning in Kolkata. The entire PGDM is designed in a way to help students acquire the best industry practises and provide a hands-on experience.
Current Courses: Postgraduate diploma in digital marketing and social media.
Course fee: ? 2,50,000
Modules: Preparation for Google Adwords certification and Google Analytics certification.
Address: 501, Elgin Chambers, 5th Floor, 1A, Ashutosh Mukherjee Rd, Sreepally, Bhowanipore, Kolkata, West Bengal 700020
Phone: 033 4057 6601
#5. AIDM (Advanced Institute of Digital Training)
AIDM is one of the pioneers in digital marketing in Kolkata; founded in the year 2001. The earliness to the industry has made them one of the best institutions in Calcutta. There are 3 levels of programs, certification program, professional program and the advanced program; you can choose, depending upon your requirement. The advanced program is a 6-months course and covers all aspects of digital marketing.
Current Courses: Certification, professional and advanced program in digital marketing
Course fee: NA
Modules: Internet Marketing – Evolution, Digital Branding & Marketing Mix, SEO, Non-Google Search Engines, Yahoo Search Marketing, Search Engine Marketing, Social Media – Strategies and Innovations, Integration of Google Analytics with your Website, e-Commerce, Viral Marketing, Email Marketing, SMS Marketing, Video Marketing, Blogging, Affiliate Marketing, Mobile Marketing.
Address: 238B, Prince Anwar Shah Rd, Near Sanghati Club, Jodhpur Colony, Lake Gardens, Kolkata, West Bengal 700045
Phone: 033 4005 3715
#6. W3 Web school
There’s a separate advanced SEO training that is available here. The curriculum is 80% practical and 20 % theory learning. There is also a digital course that covers SEO, SMO, SMM & SEM, content marketing, PPC training and web analytics. Halfway through the course, you can choose one specialisation along with the digital training.
Current Courses: SEO, Digital marketing, Content writing
Course fee: SEO course- ?9000 (3 months course) ; ?15,000 (6 months course);
Modules: blogging, SEO, SEM, PPC, google analytics, affiliate marketing, email marketing, hashtag viral marketing, basic HTML knowledge
Address: Indira maidan, Dum Dum Rd, Kolkata, West Bengal 700074
Phone: 078901 49401
#7. White hat academy
White hat academy offers complete assistance with Google AdWords exam both beginners level and advanced level. Their exclusive digital courses are completely based on practical learning; in fact, they prepare students to solve real-life problems by involving them in real-time marketing initiatives.
Current Courses: PPC training, digital marketing training, SEO training, Analytics training
Course fee: NA
Address: DN Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091
Phone: 099031 94492
#8. Karmick Institute
Karmick Institute offers courses pertaining to Information technology. Their digital course here covers all major search engines. It’s a 3-months course with a lot of exposure to industry-based learning.
Current Courses: Advanced digital marketing course
Course fee: ? 18,000 (3 months course)
Modules: Introduction to digital marketing, SEO, SEM, SMM, content marketing, email marketing, web analytics, video and youtube marketing, affiliate marketing, working on live projects, examination for certification.
Address: 116A, Purbalok (Premises No: 1118) Street No: 6th, Kolkata, West Bengal 700099
Phone: 098364 23755
#9. NIHT digital Marketing
If you are looking for a place to guide you to certifications, then NIHT is the best institute for that. There is a diploma in Digital marketing here. Other than that there are certificate courses available on google analytics and digital marketing. 2 branches of the institute are available in Kolkata.
Current Courses: Digital marketing certificate course, digital marketing diploma course
Course fee: NA
Modules: Digital marketing, website planning and creation, social media marketing, google ads and analytics, SEO, content and email marketing
Address: 25 Ganesh Chandra Avenue Kolkata 700013/ 16C Ashutosh Mukherjee Road 1st floor Near Homeland Mall Kolkata 700020
Phone: 098302 69100
#10. Vision upliftment Academy
You can opt for any specific digital course here. There are training courses here for SEO, digital marketing, social media marketing, paid ad marketing, content marketing and E-commerce marketing. Their teaching methodology is very interactive and practical.
Current Courses: digital marketing training
Course fee: NA
Modules: SEO, SMM, paid ads, email marketing, inbound marketing, mobile marketing, online reputation management
Address: RDB Boulevard, Regus, 8th Floor, Plot -K1, Sector V, Block – EP & GP, Salt, Lake, Kolkata, West Bengal 700091
Phone: 098303 67183
So, do your research and get the best out of the digital training institute. If we had missed any digital marketing institute in Kolkata, let us know in the comments below.