Okay! I must say there is a feather added in Facebook Business Page’s feature and that’s “Facebook Offers”. Now your business can offer discounts to your customers using Facebook Offers. Your customers who have joined your brand’s page on Facebook can claim this feature by clicking ‘Get Offer’ from the story they see it on Facebook.
Once your customers or fans click ‘Get Offer’ Facebook will send them an email that they can print off or show on their mobile phone at the store to redeem the discount.
Well, you might be wondering what’s so good about it? In the past, you were able to offer discounts through status updates, landing pages or advertisements and it wasn’t so easy to reach individual’s inbox through Facebook (As Facebook Page doesn’t allows you to access to the email address and other private information of your fans).
Facebook Offers will help your customers claim for the offer you have put on showcase and this indeed helps you reach your customers to their inbox at the same time it also gives an option to your customers to share the offer with their friends.
A survey conducted by Chief Marketing Officer (CMO) Council and Lithium amongst 120 CMOs and 1300 customers concluded 67% of consumers connect with brands on Facebook to avail offers. The good news is the survey also shows 79% consumers will continue to look forward for Offers and Discounts from Facebook pages in year 2012. I believe Facebook offers will help consumers claim offers easily and also help brand save some penny on creating coupons or offers related application
Facebook Offers are free for Facebook page admins to create and share but are only available to a small number of local business Pages at this point of time. Facebook offers are completely free and to increase the visibility of the offer you can consider an ad or sponsored story.
Here is some help that you can avail from Facebook to understand how to design a Facebook Offer: https://www.facebook.com/help/offers