After a great demand, it is finally here. This was one of my shortest and one of the most informative videos. Yet again in my #DigitalTalksWithSorav, I got to interview the very popular Neil Patel. The world-renowned Digital Marketer and the Founder of Crazy Egg and Kissmetrics.
What should I learn to be a Digital Marketer? Do my certificates matter? What skills should I possess? I get these questions almost every day on my various social media handles. So with Neil in the house, I decided to pick his minds and thoughts.
In this interview Neil played the counselor and answered all the burning questions about the career in Digital Marketing, the skill sets required and what is the hot trend in the market right now.
Here are a few excerpts from the interview:
- In marketing, people can learn a lot of stuff and read but creativity is very hard to teach and sometimes you just have to think outside the box.
- You have to keep leveraging newer tactics that are coming out, like chatbots whether you like it or not. Reason being that marketing is so competitive, and you need all the channels possible to get the highest ROI.
- If you are confused in which stream of Digital Marketing to specialize in, go for the one that you’re most passionate about, but in general, understand a few other channels as a lot of them work together.
The interview ended with a great round of rapid-fire where Neil answered if digital marketers are workaholics, the one big quality of digital marketers and also if content writing is important for digital marketers.