While there are tons of Digital Marketing Institutes in India, there are only a few who live up truly fulfill the purpose. With the growing online revolution, information is on the go. Traditional Institutes hence, is forced to deliver something more than knowledge or information if they have to sustain the paradigm.
One such Institute which is born with such clear idea is Indian Institute of Digital Education or commonly known as IIDE. I have always found in my experience as a Digital Marketing agency owner that my new recruits who come out of Digital marketing Institutes find it difficult to fit into the Industry. There was always a gap between the skill set nurtured by the institutes and the skill set preferred by the Industry.
IIDE have surely broken this plot with their LAE method. Their method of Learn, Apply and Evaluate encourages students to test out their knowledge in Live projects before they graduate. This exposes them to reality and helps them understand practical difficulties in implementing the acquired skills.
On my last visit to Mumbai I happen to meet Karan Shah the founder of IIDE, Karan and I had a great conversation about the future of Digital Marketing in India and how to shape up the career of people who are joining this industry. Luckily, we both share the same wavelength and are aiming at empowering the youth with digital revolution in our own ways.
Karan did share some great templates of course design and also shared how students of IIDE gets placed even before they complete their courses. English communication skills is one of the most important skills they look at while recruiting and they have series of rounds with students before they enroll a candidate, that shows how focussed are they as an institute to recruit quality of students.
IIDE is located in Andheri East very near to the railway station, a very old building that looks absolutely cool with the blue and white colors on the wall and the departments so uniquely portrayed, everything has a digital tinch and avery cool vibe that the young students bring. You can check some photos below:
Its my personal choice to hand pick some of my favorite Digital Marketing institutes and write about them in detail and here is a exhaustive review of the Digital Marketing Course that IIDE has got to offer:
Founded in 2016, by Karan Shah in Andheri Mumbai, IIDE has grown in leaps and bounds over the last two years. They currently have around 50 employees on board and have trained more than 1000 students to help them realize their Digital goals.
Currently, they operate at three locations in Mumbai – Andheri, Mulund and Churchgate. They offer courses on Digital Marketing and Full stack programming.
With their growth, they have significantly improved their infrastructure to match their lucrative teaching methods. This involves having in-house projectors, Air-conditioned rooms, open spaces for networking and team tasks, professional counseling center and more.
Courses Offered by IIDE
6-Month Digital Marketing Course
The 6-month Digital Marketing course is a comprehensive learning curriculum helping you to work on the core, executive and strategy level skills. The program involves a combination of In-house training, Live Project training and peer evaluation.
Upon successful completion, you are awarded certification from IIDE and placement assistance. The certificate enables you to show up as a complete Digital marketer bet it in an agency or in an Industry or your own business.
There are weekday and weekend batches for the course and both carry specific eligibility criteria. The weekday courses are for students and recent graduates while the weekend batches are for graduates who should have completed a bachelor degree.
With GST, the total pricing for each course comes to around 95,000 INR. You can download the course brochure by signing up to the form here. You can also chat online with the support team to get your queries sorted.
Full Stack Development Course
The Information technology Industry has been on the rise for the last two decades with its own ups and downs. Growing at a CAGR of 13.75% the Industry is all set to reach 350 Billion USD in evaluation by 2025. India being the home for almost 9 million graduates coming out of college every year, has spun into a highly competitive market for quality professionals. IIDE helps you to add that little extra via their Full stack development program to stand out from the crowd.
The Full stack development at IIDE, is termed as the School of code curriculum which is a 6 month program. The program offers a 360 degree cover up of basic website development. It covers UI/UX development, Programming languages, deployment frameworks, Testing frameworks and Database management.
This program similar to the Digital marketing program involves Industry training, Live project training and sessions from Industry leading lectures. Upon successful completion of the six month course you are awarded a certification and assistance for placement/Internship.
The Full stack development program is a weekend only session and the overall cost comes to 72,000 INR + taxes.
Here are the various technologies covered by the course framework
Apart from the two 6 month duration courses, IIDE also offers specialized certification courses. This is more recommended to people from the Industry who need to cross learn new specialization or freshers who want to start one at a time.
Here is the list of certification courses offered by them. Each of these course will cost around 6500 INR.
|Name of the course||Description||Link to Course|
|WordPress Training||WordPress development
WP plugin management
|Content Strategy||Content Calendar management
Content strategy and tools
Relevancy and shareability
Content Funnel analysis
|SEO||On page off page SEO
SEO Content managementPage rank algorithmsEthical SEO
|Social media marketing||Social media Ads
PPC and CPM strategies
|Web Analytics||On page analysis
User behavior analysis
Social media analytics
|Search Engine Marketing||Adwords training
Display ads and Banner ads
Paid vs Organic search
Apart from these there are also courses offered under
- Email marketing
- Mobile marketing
- Media Buying and planning
- E-commerce management
- Online Reputation management
IIDE also offers online course via Udemy. Currently they have two course on Udemy on Facebook Marketing and Digital Advertising. You can try Facebook marketing free of cost and Digital advertising to be purchased.
The Digital Advertising guide is priced at 2250 INR but you can get udemy discounts from time and again.
CEO of the 250+ people strong Digital marketing agency Social Kinnect. He is also a visiting faculty at many leading B schools in India.
Listed under India’s impactful 40 under 40 list, he is the cofounder of Foxymoron a Digital Advertising agency in Mumbai. He has a strong Socil media presence with thousands of followers across.
Varun is the co founder of Glitch – a new age marketing company in Mumbai. Varun speaks on Content creation and content strategy at IIDE.
Ronak is the founder of Mumbai Foodie – a travel and foodie blog page. His Facebook page grosses over 40,000 views and he speaks on Influencer marketing and Blogging.
With more than 6 years of Industry experience, Saurabh is the director of Performance media. His core area is on Affiliate marketing and Email marketing.
Rushabh was a Global Spam Operations Analyst at Facebook in the past. Currently he resides in Mumbai and talks about Mobile marketing at IIDE. He is also the VP for Growth in Next Labs.
Review snapshot on IIDE
IIDE is one of a kind Digital marketing institutes that truly fulfills the purpose of the courses offered. While we are not the experts in evaluating their Full stack development program, we can definitely say their Digital marketing course is on par with Industry requirements.
Some of the key highlights are mentioned below from our observation,
- High profile trainers – IIDE carry a crew of high profile speakers who are thought leaders in their respective subjects
- Industry exposure – With the curriculum format and the faculty roped in, they offer huge Industry knowledge to the students apart from the theory.
- Course Package – The courses are broken down to one full package DM course and specialized certifications. Hence this is easier for both starters who want to learn the entire cusp of Digital marketing and Professionals who would like to master one specialization.
- Rich website – Their website carries almost enough information to dig details in deep. In addition, their knowledge portal is also bombarded with Industry news and key strategies.
- Limited Intake – Student intake per batch is limited and they have to match the minimum eligibility criteria for the respective discipline they choose
- Though they have online courses on Udemy, their primary focus is on the offline Institute driven ecosystem.
These key factors make IIDE stand out from their competition in Mumbai. Growing faster with 3 locations as of now, it will not be a surprise if we hear their name soon all around the country.