Should a Company speak or a Person on Social Media?

Today I had given a presentation (guest session) at Beroe Inc a Market Research company on how to leverage Social Media for marketing and research purpose. The session started with a video on ‘Social Media’ followed by introduction to social media marketing, Indian social media scenario and over view of the best marketing and usage practices...

Facebook is the Next Google

For all the Social Media Marketers keep your Facebook campaign as the most crucial one as I believe and as the facts suggests Facebook is soon going to be the ‘Next Google’. The stats suggest: • More than 400 million active users • 50% of our active users log on to Facebook in any given day • More than 35 million users update their...

Basics Life Social Media Strategy : Case Study

About Brand: Cloth brand with multiple stores across India. Four sub brands: Hasbro Clothing, Genesis, Basics 29, Pro Base. Social Media: Facebook Number of Fans: 1774 (as on 27/2/2010 : 3:08 PM) SMM Strategy: 1. Contests, engagement and points strategy. 2. Contests hosted at least weekly thrice. Contests in forms of quizzes (quiz applications...

40 Fascinating Social Media Facts

The social media marketing statistics presentation I posted few months ago seemed to strike a chord amongst the digital community and the marketers, especially in showcasing how important an issue this particular area of online currently is for business growth. So, just took some time and trawled around the web to bring you some more snippets of...

27 Facts and 20 Examples About Social Media

This presentation made by Mr. Christian Palau (Marketing Director at InfoJobs.net) is a interesting one as there are lot of simple yet interesting examples: Motorin case, amazon Kindle, personal branding examples, Deloitte and lot more. 27 facts and 20 examples about social media View more documents from Christian Palau.

Marketers Sleeps as Social Media Users Stay Awake!

I recently did a quick linkedin question and answer session with marketing experts and social media enthusiasts from different parts of the world. As, the various recent research studies contradicts the co-relation between the sleeping hours and time spent on social media with few suggesting youngsters spending more time where as the research led...