Social Business Model – Collated Ideas

Social media today is just not the hub for marketers, HR professionals, networking enthusiasts, youth interaction and communication freaks. It is grown beyond that. There are business models that runs on social phenomenon. I am not talking about those agencies and consultancies that make other companies’ social media roadmaps for their...

What is Virtual Marketing Ecosystem (VME)?

Last week on 19th November I was invited at Great Lakes Institute of Management chennai) to give a guest lecture on Virtual Marketing Ecosystems with detailed insight on Research, Social Media and Search Engine ecossytem. Here is the presentation (students version) of the same: Virtual Marketing Ecosystems – at Great Lakes Institute of...

SOCIAL MEDIA ROI

Many of my friends, prospects and people I engage with ask me this question: What is ROI of social media? In this blog post I have tried answering the question which triggers in every individual planning to invest in Social Media. For a business, ROI of social media depends upon the objectives they set. For a social media campaign companies can...