Sahipasand another feather in Indian Digital Classifieds Scenario?


Recently happen to use Sahipasand.com while searching for a used car. I have always heard of Just Dial, 99B, quikr, khojle, Sulekha, Ask Laila but never about Sahipasand. To kill the curiosity I happened to see the site that was designed with simplicity and was not cluttered with any advertisements. Just because I am impressed by its simplicity I thought of writing about its quality and here is a brief description about this new classified site that is there to compete with other players.

Sahipasand.com is a free classified site. It allows and enables anyone in India to buy and sell anything in a safe and easy way. The site has a host of products that you can buy or sell including cars, houses, pets, house wares and much more. Further it has over 36941 high quality classified ads online in India, and is safe, easy, quick and free.

Apart from ensuring that all products and services are available on the site, they also make sure that it is safe by guaranteeing that all advertisements published on the site are of good quality and safe.

The target audience for this website are buyers for all over India, and it is evident from just the landing page. The landing page displays a map of India, and a list of states and union territories of India. With this option you can directly click on the state that you want information or see ads only relevant to you and your state.

How it works

Sahipasand.com is a relatively new classified website, when compared to other contenders in the same space like laila, sulekha, 99db and so on. It was launched only in 2010 by SCM ventures. Despite being new in the business with the motto to make buying and selling of products and services easier for people in India, they have seen quite a bit of good traffic. The service is provided at no cost to people who want to post ads.

How sellers use the site

If you want to sell a product or service, all you need to do is click Post your ad for free on the home page. This takes you automatically to a registration page where you need to provide basic information about yourself and add the details of the product or service that you want to post; confirm your email ID and post the ad. This is as simple as posting ads can be. The site verifies the content and posts it for the rest of the users to see it under the selected state or union territory in India.

The site has an elaborate yet simple set of rules that are enforced and must be considered before posting an ad. The rules are helpful in a lot of ways to improve the quality. Additionally, it also help in minimizing duplicate ads, and making the ad more effective, safe, realistic and legal.

How buyers can use the site

To locate the product or service you want to buy you can look for them using the Search for Ads option. You can also add a search to your favorites. Adding your search to favorites you can automatically see different offers. The site allows you to have up to 7 favorite search items.

Customer service

The customer service also is worth a mention, you can specify the kind of issue you are having with the sites, with a promise of getting a response as quick as possible. The site also encourages users to provide suggestions and feedback on the services provide.Overall, though Sahipasand.com is a new classifieds site, it brings with it a promise of a successful future and lots of selling and buying.

Missing Elements:

1. Social Media connect is missing on a large scale. The website has integrated a facebook like button. To increase the reach they may want to have a Facebook business page and a twitter account. Besides, getting a blog integrated would be a smart move in order to share detailed info about the deals on regular basis and obtain good visibility on the search engines.

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